# Student Event Student events are held virtually amidst ongoing safety precautions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 14, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/student-event ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Student Event trend? **Student Event:** Many student-focused events have adapted to a virtual format as the restrictions related to COVID-19 have loosened but not fully lifted in most parts of the world. Everything from social events to orientation rituals are now taking place online in places that are being cautious about preventing the spread of the virus. ## The consumer insight behind the Student Event trend Students today are undergoing an unprecedented shift in learning, and have had to adapt to uncertainties when it comes to in-person or virtual schooling. Though more adaptive, students are still seeking the social connections that come with being in school—and are looking for new ways to establish those rituals and connections. ## At a Glance - Evidence: 4 featured examples - Articles from: May 9 to Aug 14, 2020 - Published: Sep 14, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Student Event trend ### Virtual Student Events With social distancing measures still in place, students are seeking virtual ways to connect with each other and establish rituals and connections that are normally established in person ### Digital Welcome Weeks As the pandemic forces universities to hold classes online, many are reimagining their traditional welcome weeks as digital gatherings to help students connect with peers and local businesses virtually ### Virtual Interactive Challenges Brands are leveraging the popularity of social media platforms to launch interactive challenges to keep young fans engaged, and to provide much-needed normalcy to students across the US ## What the Student Event trend means for industry ### For Education Technology With schools closed or classes held online, the education technology industry has a clear opportunity to develop more immersive virtual experiences for students to connect with school and each other ### For Virtual Event Platforms As more events shift to a virtual format, virtual event platforms have a significant opportunity to attract users, offer more interactive features, and provide a unique experience that translates online ### For Branded Student Experiences Brands have an opportunity to provide unique experiences to win the loyalty of younger consumers, such as interactive challenges, digital fairs, and virtual proms that keep teens engaged and connected ## Workshop question How is your brand prioritizing its customers’ lifestyle changes? ## Trend signals for Student Event Trend score 4.0 out of 10, from popularity 59%, activity 53%, freshness 9%. - Popularity: 59% - Activity: 53% - Freshness: 9% ## Examples of the Student Event trend 4 featured examples from May 9 to Aug 14, 2020. - [Virtual Prom Celebrations](https://www.trendhunter.com/trends/teen-vogue-virtual-prom): The Teen Vogue Virtual Prom is Launching with a Promposal Challenge (Category: Life-Stages) Implication: Brands in the beauty and personal care industry can collaborate with celebrities and influencers to create virtual prom experiences that showcase their products and engage with yo… - [Virtual Campus Events](https://www.trendhunter.com/trends/digital-welcome): Pot Noodle is Virtually Connecting with Students via The Digital Welcome (Category: Marketing) Implication: Higher education institutions can innovate by creating more immersive virtual campus events that help students feel more connected and engaged in their new learning environment. - [Virtual Student Dating Events](https://www.trendhunter.com/trends/the-digital-welcome-event): Tinder is Hosting Digital Swipe Night with a Virtual Tinder Truck (Category: Lifestyle) Implication: Event management companies can leverage their expertise to create interactive and engaging digital events for universities and educational institutions. - [Virtual School Orientations](https://www.trendhunter.com/trends/teen-vogue-orientation): The First-Ever 'Teen Vogue Orientation' is Set to Debut August 14 (Category: Life-Stages) Implication: Institutional opportunities for web-based orientation programs and more custom education events to meet the new normal. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)