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# Naturalistic Stress Tech
Devices that reduce and monitor stress become increasingly accessible.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/stress-control-tech

## Key Figures

- Trend score: 5.1/10
- Evidence articles: 5

## What is the Naturalistic Stress Tech trend?

**Naturalistic Stress Tech:** Stress reduction is being prioritized by North American consumers, and medical, tech-based options are being made increasingly accessible to them. This shift comes as consumers seek out holistic approaches to health that offer the historic benefits of natural care, with the scientific backing of Western medicine — all while making the former more accessible.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Nov 14, 2017 to Feb 27, 2018
- Published: Feb 26, 2018
- Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Naturalistic Stress Tech trend

### Naturalistic Stress Reduction

Consumers are seeking out holistic approaches to health with scientific backing by Western medicine, leading to medical and tech-based devices that reduce stress becoming increasingly accessible.

### Wearable Stress Management

Consumers are turning to technology to manage their overall health, leading to a rise in wearable stress management devices that use biometric sensors and connectivity to provide users with stress reduction exercises.

### Mental State Tracking

The increase in interest amongst consumers for upstream technology accessories that will help them lead a healthier lifestyle has led to innovations in mental state-tracking wearables.

## What the Naturalistic Stress Tech trend means for industry

### For Health & Wellness

The trend towards naturalistic stress reduction and wearable stress management devices offer opportunities for product development in the health and wellness industry.

### For Technology

The rise in popularity of wearable stress management and mental state-tracking devices indicates growth potential for technological advancements in these areas.

### For Gaming & Entertainment

Stress-alleviating game controllers like the SimyBall offer potential for innovation in the gaming and entertainment industry, creating new opportunities for companies to market to consumers seeking stress-reduction solutions.

## Workshop question

How can your brand cater to consumers’ desire to holistically approach various facets of their life?

## Trend signals for Naturalistic Stress Tech

Trend score 5.1 out of 10, from popularity 77%, activity 67%, freshness 8%.

- Popularity: 77%
- Activity: 67%
- Freshness: 8%

## Examples of the Naturalistic Stress Tech trend

5 featured examples from Nov 14, 2017 to Feb 27, 2018.

- [Mental State-Tracking Wearables](https://www.trendhunter.com/trends/aura-wearable): The Conceptual 'AURA' Wearable Detects for Emotional Issues (Category: Fashion)
  Implication: The 'AURA' wearable presents an opportunity for the wearable technology industry to develop and market emotional state-tracking devices.
- [Stress-Alleviating Game Controllers](https://www.trendhunter.com/trends/simyball): The 'SimyBall' Lets You Play to Improve Mental Wellness (Category: Tech)
  Implication: The gaming industry can develop and market devices that use technology to alleviate stress for users.
- [Stress-Relieving Wearables](https://www.trendhunter.com/trends/touchpoints-stress-reliever): The 'Touchpoints' Stress Reliever Uses Vibrations Help the Overexerted (Category: Tech)
  Implication: Opportunity for disruptive innovation: Integrate stress-relieving wearables into healthcare practices to support stress management and improve overall well-being of patients.
- [Stress-Lowering Breathing Devices](https://www.trendhunter.com/trends/breathe-with-b): The 'Breathe with b' System Helps You Manage Feelings and Focus (Category: Lifestyle)
  Implication: The 'Breathe with b' system disrupts the health and wellness industry by providing an easy-to-use device for stress management.
- [Anxiety-Alleviating Wearables](https://www.trendhunter.com/trends/anxiety-detector): The 'AIRO' Wearable Anxiety Detector Helps Users Manage Stress (Category: Lifestyle)
  Implication: Wearable technology companies can capitalize on the growing demand for anxiety-alleviating wearables by developing devices that effectively monitor and manage stress and anxiety.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
