# Stress Bar Snack bars are made with stress-relieving ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 3, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stress-bar ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Stress Bar trend? **Stress Bar:** Food brands are increasingly offering snack bars that offer more than just physical health benefits--they're now touting mental health benefits as well. Stress-relief is a major focus for these snackbars, with everything from CBD to mushrooms being incorporated for stress-reduction purposes. ## The consumer insight behind the Stress Bar trend The collective stress that people around the world are facing has resulted in consumers taking action in both small and large ways to address it. Whether it's seeking out professional services or prioritizing personal care, people are looking for ways to relieve the anxiety they feel about everything from their financial status to their day-to-day lifestyles. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 13, 2018 to Oct 15, 2020 - Published: Nov 3, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stress Bar trend ### Stress-Relieving Snack Bars Offering snack bars with stress-reducing ingredients has become a rising trend, with everything from CBD to mushrooms being incorporated for this purpose. ### Functional Food Products The market for functional food products, such as grain-free superfood bars, wellness-enhancing CBD snack bars, and botanically infused nutrition bars, has seen significant growth as consumers prioritize personal health and well-being. ### Personalized Nutrition myAir uses deep profiling machine learning technology and customization to create personalized plant-based nutrition bars, reflecting the growing demand for unique and targeted solutions to address individual health needs. ## What the Stress Bar trend means for industry ### For Food Manufacturing Manufacturers can capitalize on the trend for stress-relieving snack bars by incorporating stress-reducing ingredients such as CBD and mushrooms in their product lines. ### For Wellness and Personal Care As consumers prioritize personal health and wellness, the functional food market offers opportunities for companies to differentiate themselves in the industry by creating unique products that address specific health needs. ### For Technology and AI myAir's use of deep profiling machine learning technology represents an opportunity for companies to leverage technology to create more personalized and targeted solutions in the wellness industry. ## Workshop question How could your brand relieve customer stress? ## Trend signals for Stress Bar Trend score 3.3 out of 10, from popularity 55%, activity 34%, freshness 9%. - Popularity: 55% - Activity: 34% - Freshness: 9% ## Examples of the Stress Bar trend 5 featured examples from Mar 13, 2018 to Oct 15, 2020. - [Functional Collagen-Infused Bars](https://www.trendhunter.com/trends/snacks-with-collagen): Hey Frida's Snacks with Collagen Support Beauty & Relaxation (Category: Lifestyle) Implication: Opportunity for food and beverage companies to explore the development of functional snacks infused with collagen or other beneficial ingredients. - [Grain-Free Superfood Bars](https://www.trendhunter.com/trends/grainfree-superfood-bars): Purely Elizabeth Launched Paleo-Friendly Snack Bars with Reishi Mushroom (Category: Lifestyle) Implication: The food and beverage industry can benefit from incorporating adaptogenic ingredients and developing grain-free snacks to cater to health-conscious consumers. - [CBD-Infused Dessert Bars](https://www.trendhunter.com/trends/kefla-cbd-chocolates): These Kefla CBD Chocolates Can be Eaten or Mixed into Warm Milk (Category: Marketing) Implication: Wellness brands and companies can explore incorporating CBD-infused products into their existing product lines to tap into the growing demand for CBD. - [Botanically Infused Nutrition Bars](https://www.trendhunter.com/trends/myair-nutrition-bars): myAir Uses AI to Create Customized Stress-Relieving Formulas (Category: Lifestyle) Implication: Opportunity to disrupt the health and wellness industry by providing personalized nutrition solutions for stress management. - [Wellness-Enhancing CBD Snack Bars](https://www.trendhunter.com/trends/cbd-snack-bars): Nooro Has Introduced Two New Flavors for Health Support (Category: Lifestyle) Implication: Companies in the health food industry can capitalize on the demand for functional food products containing CBD, as more consumers seek out natural alternatives for wellness suppor… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)