# Streetwear FC The unique relationship between fashion and soccer manifests in new ways. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 2, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streetwear-fc ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Streetwear FC trend? **Streetwear FC:** As fashion forward consumers look to evolve past a now ubiquitous athleisure aesthetic, both streetwear and designer brands are channeling retro soccer looks with pieces that contain additional references to worlds beyond that of sports, such as art and fashion. This progression highlights the continued convergence of traditional fashion brands and streetwear movements, whether through collaboration or by means of borrowing inspiration. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 15, 2016 to Feb 21, 2017 - Published: Mar 2, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Streetwear FC trend ### Sportswear Street Fusion As street fashion evolves past athleisure, new trends have emerged fusing retro sports fashion with streetwear, providing opportunities for both fashion and sport brands to tap into the growing consumer market. ### Limited Edition Sportswear Collections Exclusive collaborations between sport and fashion brands are becoming more popular, creating opportunities for limited edition fashion collections and sales promotions. ### Sports-Inspired Scarves Fashion brands are producing limited edition scarves inspired by sports culture, providing opportunities for unique fashion pieces that satisfy both fashion and sport lovers. ## What the Streetwear FC trend means for industry ### For Fashion Fashion brands can collaborate with sports brands to create unique collections that merge retro sports and street style fashion. ### For Sports Sports brands can collaborate with fashion brands to expand their market reach into the fashion industry. ### For Retail Retail businesses can take advantage of the growing trend of limited edition collaborations and exclusive collections by creating targeted sales and promotions. ## Workshop question Imagine a major sports franchise has expressed interest in a partnership with your brand. How would you leverage that partnership? ## Trend signals for Streetwear FC Trend score 3.8 out of 10, from popularity 43%, activity 65%, freshness 8%. - Popularity: 43% - Activity: 65% - Freshness: 8% ## Examples of the Streetwear FC trend 6 featured examples from Jul 15, 2016 to Feb 21, 2017. - [Soccer-Inspired Streetwear](https://www.trendhunter.com/trends/puma-x-trapstar): The PUMA x Trapstar Fall 2016 Collection Features Modern Sportswear (Category: Fashion) Implication: Opportunity for disruptive innovation in the fashion industry by incorporating sportswear and streetwear elements. - [Soviet-Inspired Sportswear](https://www.trendhunter.com/trends/gosha-rubchinskiy-and-adidas): Gosha Rubchinskiy and adidas Football Joined to Create a New Series (Category: Fashion) Implication: The Gosha Rubchinskiy and adidas Football partnership opens up opportunities for designers and fashion brands to experiment with Soviet-inspired sportswear designs and cater to th… - [Sports-Themed Streetwear](https://www.trendhunter.com/trends/new-palace): The New Palace Collection Features Referee-Style Shirts and More (Category: Fashion) Implication: Fashion brands can explore new avenues by incorporating sports themes in their streetwear collections. - [Co-Branded Soda Streetwear](https://www.trendhunter.com/trends/cocacola-collaboration): This Coca-Cola Collaboration was Done with F.C.R.B. (Category: Fashion) Implication: The fashion industry can explore collaboration opportunities with other brands to create unique and appealing collections that resonate with their target audience. - [Skater Sportswear Editorials](https://www.trendhunter.com/trends/palace-and-adidas): Palace and adidas Teamed Up for a Selection of Footwear and Apparel (Category: Fashion) Implication: The fashion industry can explore the opportunities in retro sportswear and branded tracksuits, creating collections that appeal to the nostalgic and fashion-forward consumers. - [Exclusive Sport-Inspired Scarves](https://www.trendhunter.com/trends/a-kind-of-guise): A Kind of Guise Will Offer Just 30 Pairs of Four Original Designs (Category: Lifestyle) Implication: The limited release of exclusive scarves emphasizes the potential for disruptive innovation in the fashion retail industry by creating product scarcity and driving online sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)