# Street Style Consumers are looking to street style blogs to find out what real people wear. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 9, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/street-style-consumers-are-looking-to-street-style-blogs-to-find-out-what-r ## Key Figures - Trend score: 6.0/10 - Evidence articles: 18 ## What is the Street Style trend? **Street Style:** The booming popularity of "street style" sites, blogs that include professional or amateur photographs of what real people are wearing as they go about their everyday business, indicates an online niche with a lot of potential. For example, fashion marketers or retailers could build their own street style sites, or feature street style imagery in their stores in order to promote their products. ## At a Glance - Evidence: 18 featured examples - Articles from: Aug 24, 2007 to Oct 11, 2009 - Published: Nov 12, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Street Style trend ### Tokyo Street Style The popularity of anime and Japanese rock music has influenced a surge of macabre and Gothic fashion with a unique North American twist. ### Summer Street Style Trendsetters in Southern California are showcasing a mix of brightly colored shorts, floral mini dresses, and retro-styled shirts, reflecting a laid-back yet chic summer aesthetic. ### Japan Fashion Fetishism Tokyo's daring fashion trends, like Little Bo-Peep and Strawberry Shortcake costumes, show a passionate love affair with fetishism that often influences global fashion movements. ## What the Street Style trend means for industry ### For Online Fashion Retail Building street style-focused platforms and featuring user-generated content can attract a dedicated and fashion-conscious audience. ### For Fashion Photography Professional and amateur photographers capturing everyday street styles can provide rich, authentic content for brands and publications. ### For Global Fashion Magazines Incorporating diverse street style images from around the world can offer readers a tangible application of high fashion in real-life scenarios. ## Trend signals for Street Style Trend score 6.0 out of 10, from popularity 77%, activity 95%, freshness 8%. - Popularity: 77% - Activity: 95% - Freshness: 8% ## Examples of the Street Style trend 18 featured examples from Aug 24, 2007 to Oct 11, 2009. - [Street Style Update](https://www.trendhunter.com/trends/street-style-update-paris-milan): Paris & Milan (Category: Fashion) Implication: Industry centered around all aspects of fashion design and marketing. - [Street Style Lookbooks](https://www.trendhunter.com/trends/ctrl-autumn-winter-2009-2010): Ctrl Autumn/Winter 2009/2010 Features Informal Photography (Category: Fashion) Implication: Disruptive innovation opportunity: Fashion retailers can adopt the street-style trend in their collections to attract a broader customer base and create unique offerings. - [Nerdy 90s Grunge](https://www.trendhunter.com/trends/copenhagen-street-style-spring-2009): Copenhagen Street Style Takes a Geeky Step Back in Time (Category: Fashion) Implication: The fashion industry can capitalize on the 90s grunge trend by producing clothing items that cater to consumers seeking retro-inspired fashion. - [Beijing Street Style](https://www.trendhunter.com/trends/beijing-street-style) (Category: Pop Culture) Implication: Opportunity for fashion brands to tap into Beijing street style trends and create new collections. - [French Fall Fashion](https://www.trendhunter.com/trends/fall-style-in-paris): The Sartorialist Finds Great Fall Street Style in Paris (Category: Fashion) Implication: The fashion industry can benefit from this article by exploring new emerging trends in Parisian streetwear culture. - [Free Street Style Magazine](https://www.trendhunter.com/trends/fashion-under-crack-cracker-your-wardrobe-is-koreas-first-free-fashion-maga): "Cracker Your Wardrobe" (Category: Pop Culture) Implication: Disruptive innovation opportunity: Integrate AI and machine learning technologies into fashion photography to automate and enhance the process of capturing street fashion trends. - [French Skinny Pants](https://www.trendhunter.com/trends/paris-street-style-april-2009): Skin Tight Black Trousers Rule Paris Street Style April 2009 (Category: Fashion) Implication: Disruptive innovation opportunity: Explore the use of advanced manufacturing techniques, such as 3D printing, to create customized and on-demand skinny pants and other fashion ite… - [China Street Style](https://www.trendhunter.com/trends/china-street-style): MCC StreetSnap (Category: Fashion) Implication: Fashion industry players can leverage the growing interest in China street style to create partnerships with street style bloggers, photographers and influencers to promote their… - [Mean Street Fashion Blogs](https://www.trendhunter.com/trends/look-at-this-hipster): ‘Look at This F*cking Hipster' Torments Fashion Victims (Category: Unique) Implication: Disruptive innovation opportunity: Develop a virtual try-on technology that allows customers to visualize how clothing items will look on them before making a purchase. - [Summer Street Style](https://www.trendhunter.com/trends/summer-street-style-whats-hot-in-socal): What's Hot In SoCal (Category: Fashion) Implication: The fashion industry has the opportunity to create and market clothing items that feature the trendy summer style. - [Fashion Face Off 2.0](https://www.trendhunter.com/trends/fashion-face-off-20-street-clash-global-street-style-competition): Street Clash Global Street Style Competition (Category: Fashion) Implication: Disruptive innovation opportunity: Create a platform that hosts various fashion competitions, including street style competitions, to engage fashion enthusiasts and provide opport… - [Olympic Street Style- Beijing Locals Embrace the Celebrations](https://www.trendhunter.com/trends/olympic-street-style-locals-embrace-the-celebrations) (Category: Unique) Implication: Fashion brands can capitalize on the trend by creating Olympic-themed clothing and accessories. - [Mallorca Street Style](https://www.trendhunter.com/trends/mallorca-street-style-alistair-guy): Alistair Guy Photographs the Fashions of Vacationers in Europe (Category: Fashion) Implication: Opportunity for disruptive innovation: Integrate augmented reality technology into physical stores to offer immersive and personalized shopping experiences. - [Street Fashion Editorials](https://www.trendhunter.com/trends/word-on-the-street-vogue-uk): “Word On The Street” in Vogue UK (Category: Fashion) Implication: The fashion industry can capitalize on the trend of street fashion by creating collections and marketing campaigns that reflect urban style and appeal to a younger demographic. - [Intersection Fashion Videos](https://www.trendhunter.com/trends/the-intersection-london): More From London & Tokyo Street Fashion (Category: Lifestyle) Implication: Fashion industry can capitalize on showcasing real-life fashion trends through videos. - [Street Styletorials](https://www.trendhunter.com/trends/sartorialist-milk-china-and-adidas): The Sartorialist Teams Up With MiLK China and Adidas (Category: Marketing) Implication: Fashion brands can leverage street style trends and collaborations to engage with a younger, style-savvy audience. - [Street Fashion Videos](https://www.trendhunter.com/trends/fashion-beautiful-stranger.tv): Feed Your Fashion Curiosity With BeautifulStranger.tv (Category: Pop Culture) Implication: Disruptive innovation opportunity for brands to incorporate street fashion trends and styles into their product offerings, thereby staying relevant with consumer preferences. - [Street Fashion for High Fashion](https://www.trendhunter.com/trends/sartorialist-vogue-paris): Sartorialist Shoots Vogue Paris Cover (Category: Pop Culture) Implication: Fashion brands can explore innovative ways to incorporate street fashion trends into their collections. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)