# Street Food Sophistication Popular Asian cuisine staples get makeovers for a larger market. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/street-food-sophistication ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Street Food Sophistication trend? **Street Food Sophistication:** Street food in Asian countries is distinct, unique, and overall, lighthearted. Though the North American foodie movement is partially based in fun, it is overall based in the pursuit of elitism. This requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a new market. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 6, 2015 to Mar 21, 2017 - Published: Jul 19, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Street Food Sophistication trend ### Street Food Sophistication North American foodie movement requires more sophistication, prompting more gourmand tweaks to classic recipes to transform them for a larger market. ### Authentic Asian Ingredients Incorporating authentic Asian ingredients into popular desserts and ice creams offers a unique twist for foodies. ### Haute Street Food Street food vendors transforming local delicacies into haute cuisine dishes are disrupting the traditional fine-dining space. ## What the Street Food Sophistication trend means for industry ### For Food & Beverage Industry Food and beverage professionals can explore ways to make street food more gourmand and innovative. ### For Dessert Industry Dessert industry professionals can explore authentic Asian ingredients to create unique and delectable creations. ### For Fine-Dining Industry Fine-dining industry professionals can explore adding street food-like dishes to their menus to appeal to a wider audience. ## Workshop question How could making your product more experiential give your brand an edge over the competition? ## Trend signals for Street Food Sophistication Trend score 3.0 out of 10, from popularity 38%, activity 44%, freshness 8%. - Popularity: 38% - Activity: 44% - Freshness: 8% ## Examples of the Street Food Sophistication trend 6 featured examples from Mar 6, 2015 to Mar 21, 2017. - [Authentic Vietnamese Cuisine Trucks](https://www.trendhunter.com/trends/vietnamese-cuisine): The Vietvan Offers Delicious and Healthy Street Food Options (Category: Autos) Implication: Disruptive innovation opportunity: Creating a subscription-based service that delivers authentic Vietnamese cuisine meal kits to customers' doorsteps, allowing them to recreate th… - [Haute Cuisine Street Vendors](https://www.trendhunter.com/trends/hawker-stalls): These Two Singaporean 'Hawker Stalls' Have Received Michelin Stars (Category: Lifestyle) Implication: The food and beverage industry can explore opportunities to incorporate street food concepts and flavors into fine dining establishments, catering to evolving consumer preferences. - [Egg Waffle Cones](https://www.trendhunter.com/trends/egg-waffles): These Hong Kong Egg Waffles Sundaes From Eggloo Include Other Asian Influences (Category: Lifestyle) Implication: Restaurants and cafes can expand their dessert menu offerings by integrating Asian flavors and ingredients to their typical ice cream offerings. - [Asian-Inspired Dessert Cones](https://www.trendhunter.com/trends/toast-delight): Toast Delight is Topping Its Egg Waffle Cones with Cotton Candy (Category: Lifestyle) Implication: Ice cream shops can innovate by offering unique, Asian-inspired flavor combinations and creative toppings. - [Gelato-Filled Donut Sandwiches](https://www.trendhunter.com/trends/kool-krispy-sandwich): The Kool Krispy Sandwich Upgrades the Classic Ice Cream Sandwich (Category: Lifestyle) Implication: Fast food chains could incorporate more novelty desserts, like the Kool Krispy Sandwich, to their menus to attract younger customers and drive sales. - [South Asian Ice Cream](https://www.trendhunter.com/trends/artisanal-ice-cream): Yee Kwan's Artisanal Ice Cream is the Perfect Finish to an Eastern Meal (Category: Lifestyle) Implication: Retailers could expand offerings to include unique artisanal ice cream flavors that cater to adventurous palates. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)