# Street Artvertising Using graffiti-inspired campaigns to capture attention. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Apr 25, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/street-artvertising ## Key Figures - Trend score: 4.7/10 - Evidence articles: 6 ## What is the Street Artvertising trend? **Street Artvertising:** Last year, Trend Hunter noted how shoe brands are teaming up with famous street artists to create eye-catching and unique graffiti-like designs for their products. Now, brands are going one step further and taking street art into their own hands, creating large public displays that take on stunning visual effects or look as if they could have been executed by Banksy. This method of artvertising allows a brand to align itself with street culture, appealing to consumers who love public art statements and tend to ignore more traditional branding and marketing displays. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 20, 2011 to Apr 23, 2012 - Published: Apr 25, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Examples of the Street Artvertising trend 6 featured examples from Nov 20, 2011 to Apr 23, 2012. - [Colossal 3D Paintings](https://www.trendhunter.com/trends/reebok-crossfit): Reebok CrossFit and 3D Joe & Max Set a Guinness World Record (Category: Art & Design) Implication: The art and design industry can explore innovative techniques and technologies to create larger-than-life 3D paintings. - [Guerrilla Graffiti Footgear Campaigns](https://www.trendhunter.com/trends/converse-just-add-color): The Converse 'Just Add Color' Projects Keeps Things Bright (Category: Marketing) Implication: Disruptive innovation potential in the footwear industry by combining art and branding in unique ways. - [Robotic Graffiti Autos](https://www.trendhunter.com/trends/chevy-street-artist-car): The 'Chevy Street Artist Car' Creates Beautiful Murals (Category: Autos) Implication: The street art industry can explore the use of robotic technology to create unique and dynamic murals. - [Shoe Street Art Festivals](https://www.trendhunter.com/trends/off-canvas): Off Canvas Graffiti Festival by Converse to Grow Following in China (Category: Art & Design) Implication: Brands in the fashion and apparel industry can collaborate with graffiti artists for limited edition collections and organize art-centered events. - [Banksy-Inspired Ads](https://www.trendhunter.com/trends/graffiti-ikea-ads): This IKEA Street Art is Reminiscent of the Anonymous Artists (Category: Marketing) Implication: Retailers can use street art-inspired advertising to create memorable and visually engaging campaigns that resonate with consumers. - [Laser Christmas Graffiti](https://www.trendhunter.com/trends/laser-christmas-graffiti): The Vodaphone Campaign of Gift Giving Incorporated Facebook (Category: Marketing) Implication: The use of innovative technology and social media strategies presents disruptive innovation opportunities for mobile phone carriers to enhance customer engagement. ## Themes within the Street Artvertising trend ### Graffiti-style campaigns for branding The trend of using graffiti-inspired campaigns is becoming popular for branding purposes. This allows brands to align themselves with street culture and market to consumers who love public art statements and tend to ignore more traditional marketing displays. ### Interactive 3D Art Installations With its attention-grabbing visuals, interactive 3D art installations are becoming popular among brands to engage consumers in new and innovative forms and create memorable experiences. ### Robotic Graffiti Autos The use of robotic technology in creating street art is becoming prevalent, opening up new possibilities for artists and brands to create visually striking and intricate art pieces with a human-robot collaboration. ## What the Street Artvertising trend means for industry ### For Marketing and Advertising The above trends show that the marketing and advertising industry is constantly looking for new and innovative ways to engage consumers and create brand awareness. ### For Art and Design The use of street art, graffiti, and interactive 3D installations in branding campaigns highlights the growing importance of the creative fields of art and design in marketing and advertising industries. ### For Robotics Technology The trend of using robotic technology to create street art shows the impact of robotics technology in expanding the possibilities of art and design. ## Trend signals for Street Artvertising Trend score 4.7 out of 10, from popularity 68%, activity 66%, freshness 8%. - Popularity: 68% - Activity: 66% - Freshness: 8% ## Recent trend clusters - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Sweet Redirect](https://www.trendhunter.com/protrends/autumn-flavor-crossover) (Lifestyle) - [Sleep Orchestration](https://www.trendhunter.com/protrends/sleep-orchestration) (Lifestyle) ## Trending in Marketing - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Food-Powered Sonic Branding](https://www.trendhunter.com/trends/food-powered-sonic-branding) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [High-End Firming Serums](https://www.trendhunter.com/trends/vital-perfections) All articles: [Marketing](https://www.trendhunter.com/marketing)