# Efficiency Reformatted A spray format appeals to time-crunched consumers. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Oct 22, 2013, updated Oct 29, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlining-by-spray ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Efficiency Reformatted trend? **Efficiency Reformatted:** Implications - Compact, and creating an extremely efficient user experience, products that are being reformatted as sprays are on the rise. The novelty of these products has the added benefit of attracting attention to products that may not be seen as innovative in their traditional form. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 26, 2013 to Sep 17, 2014 - Published: Oct 22, 2013 - Last updated: Oct 29, 2013 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Efficiency Reformatted trend 4 featured examples from Mar 26, 2013 to Sep 17, 2014. - [Spray-On Skinny Jean Ads](https://www.trendhunter.com/trends/ultra-skinny-jeans): Ultra Skinny Jeans Being Offered by American Eagle (Category: Pop Culture) Implication: The clothing industry can take advantage of the trend for skinny jeans by innovating with different styles and materials. - [Spray-On Street Lights](https://www.trendhunter.com/trends/starpath-from-proteq): Starpath from Pro-Teq is a Colorful Alternative to Street Lamps (Category: Lifestyle) Implication: Opportunities for companies to develop and commercialize sustainable lighting technologies and materials. - [Eco Oil Dispensers](https://www.trendhunter.com/trends/tabletop-oil-mister): Prepara's Tabletop Oil Mister is a Healthy Alternative to Aerosol Containers (Category: Eco) Implication: Disruptive innovation opportunity: Develop eco-friendly and attractive kitchenware products like the Prepara Tabletop Oil Mister for health-conscious consumers. - [Martini Spray Bottles](https://www.trendhunter.com/trends/martini-spray): The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass (Category: Lifestyle) Implication: Beverage manufacturers can explore the idea of creating alternative cocktail rinses for single pump spray bottles. ## Themes within the Efficiency Reformatted trend ### Reformatted Sprays Reformatting traditional products as sprays is becoming more popular with the added benefit of attracting attention to products that may not be seen as innovative in their original form. ### Eco-Friendly Innovation Spray-on eco-friendly alternatives are the way of the future. ### Efficiency Maximization Creating efficient products that are easy to use is key to capturing the attention and loyalty of consumers. ## What the Efficiency Reformatted trend means for industry ### For Fashion Industry Reformatting clothing using spray formats and other innovations can generate a buzz and attract younger consumers who demand new products and experiences. ### For Food Industry Using eco-friendly innovations like BPA-free tabletop oil misters can appeal to health-conscious and eco-friendly consumers and generate a positive brand image. ### For Architecture and Interior Design Industry Come up with eco-friendly innovations that are easy to apply to floors and walls to add to ambiance and offer new lighting experiences. ## Trend signals for Efficiency Reformatted Trend score 4.7 out of 10, from popularity 80%, activity 54%, freshness 8%. - Popularity: 80% - Activity: 54% - Freshness: 8% ## Recent trend clusters - [Reactive Accents](https://www.trendhunter.com/protrends/ai-home-decor) (Art & Design) - [Untethered Range](https://www.trendhunter.com/protrends/cordless-floor-care) (Art & Design) - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Ritual Assembly](https://www.trendhunter.com/protrends/fan-building-kits) (Pop Culture) ## Trending in Art & Design - [Flagship First Class Cabins](https://www.trendhunter.com/trends/flagship-first-class-cabins) - [Single-Level Tiny Homes](https://www.trendhunter.com/trends/single-level-tiny-homes) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Bathtub-Built Modular Cabins](https://www.trendhunter.com/trends/bathtub-built-modular-cabins) All articles: [Art & Design](https://www.trendhunter.com/artdesign)