# Streamlined Sustenance Initiatives target issues such as food security and waste in India. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 25, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-sustenance ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Streamlined Sustenance trend? **Streamlined Sustenance:** With the proliferation of mobile technology in emerging markets changing the way much of the world conducts business, several public and private initiatives based in India seek to eliminate issues related to food and water, providing platforms and services that do everything from streamlining access to clean drinking water to ensuring a restaurant produces as little food waste as possible. This shift demonstrates that as tech innovations become increasingly accessible in emerging markets, consumers are eager to incorporate them into solutions for local and regional challenges. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 6 to Aug 20, 2016 - Published: Nov 25, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: Asia ## Themes within the Streamlined Sustenance trend ### Tech Innovations in Emerging Markets As mobile technology becomes more accessible in emerging markets, solutions are being created to eliminate local and regional challenges, such as food and water insecurity in India. ### Community-based Food Sharing Sharing uneaten food through community fridges, food ATMs, and trust-based food shops not only reduces food waste but also supports those who are struggling with hunger and malnutrition. ### Sanitation Solutions with Social and Environmental Impact Sanitation solutions that have social and environmental impact, such as water-filtering toilets and social public restrooms, address the pressing issues of open defecation, lack of access to clean water, and privacy concerns in India. ## What the Streamlined Sustenance trend means for industry ### For Technology Emerging markets present business opportunities for tech companies to create solutions that solve local and regional challenges such as food and water insecurity. ### For Food and Beverage Food and beverage businesses can reduce food waste and support local communities by implementing initiatives such as communal refrigerators and donating excess food. ### For Environmental and Social Responsibility Businesses can make a positive contribution to the environment and society by developing solutions that address the pressing issues of sanitation, water management, and basic human needs. ## Workshop question What aspects of your industry could be streamlined to further reduce your carbon footprint? ## Trend signals for Streamlined Sustenance Trend score 3.4 out of 10, from popularity 51%, activity 44%, freshness 8%. - Popularity: 51% - Activity: 44% - Freshness: 8% ## Examples of the Streamlined Sustenance trend 6 featured examples from Feb 6 to Aug 20, 2016. - [Social Public Restrooms](https://www.trendhunter.com/trends/the-light-box): Rohan Chavan's 'The Light Box Restroom for Women' is a Safe Space (Category: Art & Design) Implication: There is an opportunity to transform public restrooms with innovative designs that promote socializing and improve safety - [Trust-Based Food Shops](https://www.trendhunter.com/trends/honor-system): The #iDTrustShop is a Public Fridge that Uses the Honor System as Payment (Category: Lifestyle) Implication: Implementing trust-based payment systems in retail stores to encourage consumer honesty and convenience. - [Charitable Food ATMs](https://www.trendhunter.com/trends/free-food-fridge): This Free Food Fridge is Operated by a Local Church in West Delhi, India (Category: Social Good) Implication: Nonprofit organizations can explore the opportunity to create and manage free food fridges or ATMs to help address hunger in their communities. - [Community-Supporting Fridges](https://www.trendhunter.com/trends/donating-uneaten-food): This Restaurant Owner is Donating Uneaten Food to the Hungry (Category: Lifestyle) Implication: Restaurants can implement communal fridges to repurpose leftover food and support their local communities. - [Water-Filtering Toilets](https://www.trendhunter.com/trends/sanitation-solution): The Self-Generated Facilities are a Sanitation Solution for Indians (Category: Social Good) Implication: The sanitation industry can explore opportunities to incorporate water-filtering toilets into its solutions, enhancing access to clean water and improving public health. - [Water Supply-Monitoring Apps](https://www.trendhunter.com/trends/water-monitor-app): The 'Water Monitor' App Tracks Water Supplies in Urban Southern India (Category: World) Implication: Water monitoring apps can help property management companies keep tabs on water supply and consumption trends. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)