# Streamlined Spirit Cocktails are given minimalist overhaul to attract image-conscious Millennials. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 13, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-spirit ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Streamlined Spirit trend? **Streamlined Spirit:** Enjoying the fun flavors of pre-mixed beverages, Millennials still seek to look sophisticated while consuming their drinks. Enter streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. As every social situation becomes a photoshoot opportunity, Millennials are hyper aware of their image, often choosing alcohol beverages that suit their stylistic preferences and personal branding. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 6, 2016 to May 25, 2017 - Published: Jun 13, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Streamlined Spirit trend ### Minimalist packaging Streamlined packaging designs that offer a refreshingly minimalistic approach to fun fruity cocktails. ### Refreshing brand identity Sophisticated and minimalist brand identity through design and marketing materials. ### Canned beverages Canned beverages are currently having a resurgence in popularity with Millennial audiences. ## What the Streamlined Spirit trend means for industry ### For Alcoholic Beverages Refreshing and spicy alcoholic drinks that appeal to younger demographics with minimalistic packaging and modern design. ### For Packaging Design Opportunities to innovate new packaging styles that cater to young audiences who prefer minimalist, modern, and sleek designs. ### For Wine Industry New opportunities to venture into producing canned wine as a portable and sleek alternative for younger audiences. ## Workshop question What kind of personal branding does your consumer strive to convey? ## Trend signals for Streamlined Spirit Trend score 3.4 out of 10, from popularity 45%, activity 50%, freshness 8%. - Popularity: 45% - Activity: 50% - Freshness: 8% ## Examples of the Streamlined Spirit trend 5 featured examples from Sep 6, 2016 to May 25, 2017. - [European-Inspired Cider Collections](https://www.trendhunter.com/trends/lillevik-alpine): The Brand Lillevik Alpine Features European Imagery (Category: Lifestyle) Implication: Creating unique and flavorful ciders in a crowded alcoholic beverage market. - [Eccentric Cocktail Flavors](https://www.trendhunter.com/trends/cocktail-flavors): 'Tails Cocktails' Boast a Sophisticated Brand Identity (Category: Lifestyle) Implication: Packaging industry can cater to the demand for sophisticated and minimalist bottle designs. - [Feminine Canned Wines](https://www.trendhunter.com/trends/ruzas-ros): Ruza's Rosé is a Refreshing, Millennial-Influenced Wine (Category: Lifestyle) Implication: Disruptive innovation opportunity for premium beverage brands to embrace canned packaging and cater to the changing preferences of consumers. - [Beachy Hard Lemonades](https://www.trendhunter.com/trends/hard-lemonades): These Polish Lemonades Offer Fresh Flavors and Imagery (Category: Lifestyle) Implication: Craft beverage producers can tap into the trend of alcoholic lemonades and experiment with different flavors to attract consumers seeking unique drinking experiences. - [Millennial-Targeting Mixed Drinks](https://www.trendhunter.com/trends/brand-reinvented): This Brand Reinvented Its Identity to Target Younger Audiences (Category: Lifestyle) Implication: Alcoholic beverage companies can target younger demographics by modernizing their designs and offering new, trendy flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)