# Streamlined Management Money management apps become increasingly specific in their goals. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 27, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-management ## Key Figures - Trend score: 2.8/10 - Evidence articles: 5 ## What is the Streamlined Management trend? **Streamlined Management:** Finance management apps are increasingly designed with highly specialized saving or money management goals. These apps offer more goal-oriented money management options, like saving for a wedding. ## The consumer insight behind the Streamlined Management trend Millennials and Gen Z who prioritize money management have been influenced by the financial crises that they've lived through. These generations have to face higher costs of living with stagnant wages, particularly when compared to the economies that preceding generations inherited. Thus, the way they manage their money is by focusing on small, attainable goals that they can work toward. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 5, 2018 to Feb 20, 2019 - Published: Feb 27, 2019 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamlined Management trend ### Specialized Finance Management Apps Finance management apps are being designed with specific and attainable saving or money management goals to cater to Millennials and Gen Z consumers. ### Goal-Centric Banking Services The introduction of finance management services that prioritize progress and completion of client's financial goals. ### Money Management Campaigns New marketing campaigns that aim to show that investing and saving can be easily achieved and enjoyable. ## What the Streamlined Management trend means for industry ### For Fintech Industry Providing more accessible and specific finance management applications to accommodate the younger generations' money management needs. ### For Marketing Industry Developing new marketing campaigns that appeal to Millennials and Gen Z consumers by showing how investing and savings can be easily achieved. ### For Wedding Planning Industry The development of convenient money management platforms designed specifically to help couples and vendors save and budget for weddings. ## Workshop question Conceptualize an app for your business that has one specialty focus. ## Trend signals for Streamlined Management Trend score 2.8 out of 10, from popularity 51%, activity 26%, freshness 8%. - Popularity: 51% - Activity: 26% - Freshness: 8% ## Examples of the Streamlined Management trend 5 featured examples from Jan 5, 2018 to Feb 20, 2019. - [Wedding Money Management Platforms](https://www.trendhunter.com/trends/wedding-wallet): Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly (Category: Lifestyle) Implication: The wedding planning industry can benefit from incorporating money management platforms that simplify budget tracking and payment management for couples. - [Youthful Finance Apps](https://www.trendhunter.com/trends/pluto-app): The Pluto App Offers Saving Plans Geared Toward Millennial Values (Category: Lifestyle) Implication: FinTech companies could create innovative finance apps that break down saving and investing in a relatable way for Millennials. - [Goal-Centric Banking Services](https://www.trendhunter.com/trends/goals-service): Tangerine Introduces its Goals Service to Help Customers Save Money (Category: Tech) Implication: As evident by Tangerine's new Goals service, there is a growing demand for customized banking services that aid customers in reaching their financial objectives. - [Hispanic Retirement Platforms](https://www.trendhunter.com/trends/finhabits): Finhabits Makes Investing Easy With a Comprehensive Interface (Category: Tech) Implication: Disruptive innovation opportunity: Develop fintech solutions that offer bilingual interfaces and user-friendly investment platforms for diverse consumer bases. - [Hip Investing Campaigns](https://www.trendhunter.com/trends/investing-campaign): Stash's Campaign Encourages Millennials to "Invest in a Fabulous Future" (Category: Tech) Implication: The Stash campaign demonstrates innovative approaches within the financial technology industry, by providing a user-friendly and engaging investing platform. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)