# Streamlined Custom Brands offer personalization through alternative digital & online solutions. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Mar 29, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-custom ## Key Figures - Trend score: 5.4/10 - Evidence articles: 8 ## What is the Streamlined Custom trend? **Streamlined Custom:** Moving away from the typical face-to-face retail experience, brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience. From self-serve kiosks to AI platforms, these examples not only showcase a more efficient and streamlined method of brand personalization, but they also reflect a shift toward more autonomous solutions when it comes to consumers’ day-to-day habits. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 19, 2017 to Feb 21, 2019 - Published: Mar 29, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Streamlined Custom trend ### Digital Personalization Brands are utilizing digital technology and e-commerce solutions to give consumers a more personalized experience. ### Customization Kiosks In-store kiosks and iPad stations allow customers to create one-of-a-kind products in a more streamlined and efficient manner. ### AI-Powered Customization Artificial intelligence and big data are used to personalize consumer products based on factors like exercise habits and environmental factors. ## What the Streamlined Custom trend means for industry ### For Fashion Brands offering custom clothing and accessories can benefit from implementing technology and in-store kiosks to create a more personalized shopping experience. ### For Jewelry E-retailers focusing on personalized jewelry and engagement rings can benefit from utilizing online design studios and 3D printing technology. ### For Beauty Companies can use AI-powered technology to better personalize beauty and skincare products based on individual needs and environmental factors. ## Workshop question What digital tools or platforms could your brand tap to help streamline your consumer's experience with your products or services? ## Trend signals for Streamlined Custom Trend score 5.4 out of 10, from popularity 81%, activity 71%, freshness 8%. - Popularity: 81% - Activity: 71% - Freshness: 8% ## Examples of the Streamlined Custom trend 8 featured examples from Apr 19, 2017 to Feb 21, 2019. - [Personalized Designer Sneakers](https://www.trendhunter.com/trends/gucci-bespoke-service): A Gucci Bespoke Service is Now Available Through MyTheresa.com (Category: Fashion) Implication: As the Gucci Bespoke Service demonstrates, luxury fashion brands can differentiate themselves and stay relevant by offering personalized and immersive shopping experiences. - [Empowering Footwear Stores](https://www.trendhunter.com/trends/asics-store): This ASICS' Store Concept Helps Consumers Understand Their Own Needs (Category: Lifestyle) Implication: ASICS' new retail concept can inspire other footwear brands to redesign their stores to provide an innovative and engaging shopping experience. - [AI-Curated Beauty Collections](https://www.trendhunter.com/trends/identite): 'Identité' Uses AI and Big Data to Personalize Consumer Products (Category: Art & Design) Implication: The beauty and skincare industry can leverage AI and big data to deliver personalized product offerings. - [Bespoke Engagement Ring Retailers](https://www.trendhunter.com/trends/vrai-oro): Vrai & Oro Offers Premium and Personalized Jewelry (Category: Lifestyle) Implication: Opportunity for jewelry retailers to embrace technology and offer customizable engagement ring designs to cater to modern consumers. - [Digital Handbag Kiosks](https://www.trendhunter.com/trends/bag-shopping): Galeries Lafayette is Simplifying Bag Shopping with NFC Tags and Tables (Category: Business) Implication: Integrating smart kiosks and NFC technology into retail stores revolutionizes the way consumers shop and interact with products, offering a competitive edge in the industry. - [Virtual Optometry Platforms](https://www.trendhunter.com/trends/virtual-optometry): Ditto Offers Intuitive Frame Recommendation Tech for Retailers (Category: Business) Implication: Ditto's intuitive frame recommendation technology creates new opportunities for retailers in the eyewear industry to personalize the sales process and attract consumers. - [Accessible 3D-Printed Glasses](https://www.trendhunter.com/trends/3d-printed-glasses): GlassesUSA.com is Now Sharing 3D Printed Glasses Files for Free (Category: Business) Implication: The eyewear industry can capitalize on the trend of 3D-printed eyewear by offering customizable options and personalized designs. - [Handbag Customization Kiosks](https://www.trendhunter.com/trends/1-atelier): 1 Atelier's Stations Help Consumers Make the Bag of Their Dreams (Category: Business) Implication: The fashion industry can explore disruptive innovation opportunities by incorporating more customizable elements into their products, allowing customers to personalize their purch… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)