# Streamlined Clean Consumers opt for dual-purpose products to make clean up simpler. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-clean ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Streamlined Clean trend? **Streamlined Clean:** The modern consumer prioritizes efficiency when it comes to a multitude of tasks, especially chores like cleaning, which is being supported with dual-purpose products. Designed to either eliminate a step or another product altogether, the innovations support consumers' shifting towards a minimalist lifestyle that requires efficiency in all aspects. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 11, 2014 to Jan 30, 2015 - Published: Feb 12, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Streamlined Clean trend ### Dual-Purpose Products Consumers opt for efficiency with dual-purpose products that eliminate steps and products. ### Hybrid Appliances Hybrid appliances that perform multiple tasks are becoming increasingly popular. ### Nested Packaging Nested packaging that combines multiple cleaning tools is being used to save space and increase efficiency. ## What the Streamlined Clean trend means for industry ### For Home Appliances Home appliance manufacturers can design more hybrid machines that offer multiple functions and streamline tasks. ### For Cleaning Solutions Companies can focus on creating dual-purpose cleaning products that eliminate the need for additional steps and products. ### For Packaging and Storage Businesses can focus on developing nested packaging that saves space and combines multiple cleaning tools. ## Trend signals for Streamlined Clean Trend score 3.9 out of 10, from popularity 55%, activity 55%, freshness 8%. - Popularity: 55% - Activity: 55% - Freshness: 8% ## Examples of the Streamlined Clean trend 6 featured examples from Jun 11, 2014 to Jan 30, 2015. - [Washing Machine Wardrobes](https://www.trendhunter.com/trends/washing-machine-wardrobe): A Laundering Closet Cleans Delicate Clothes Conveniently While They Hang (Category: Tech) Implication: Disruptive innovation opportunity: Integrate smart technologies into home appliances, enabling remote control and monitoring for enhanced convenience. - [Fingerprint-Free Screen Cleaners](https://www.trendhunter.com/trends/touchscreen-mist-cleaners): The Touchscreen Mist Cleaners is Slender and Efficient (Category: Tech) Implication: Consumer electronics companies have an opportunity to innovate by creating screen-cleaning products that prioritize hygiene and have a modern design - [Efficient Purifying Illuminators](https://www.trendhunter.com/trends/air-lamp): The Air Lamp Improves a Room's Atmospheric Quality in Two Ways (Category: Art & Design) Implication: Manufacturers of home appliances have the opportunity to create compact and versatile products, like the Air Lamp, designed to fulfill multiple purposes and save space in modern h… - [Basin-Embedded Washers](https://www.trendhunter.com/trends/washing-machine-with-a-sink): Samsung has Created a Washing Machine with a Sink to Better Battle Stains (Category: Art & Design) Implication: Companies can explore trends in space-saving and multifunctionality to cater to smaller living spaces and growing demand for efficiency. - [Combo Cleaner Packaging](https://www.trendhunter.com/trends/nested-detergent-bottle): Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container (Category: Eco) Implication: The cleaning products industry benefits from the development of new and innovative packaging designs that enhance the convenience and usability of their products. - [Petaled Air Purifiers](https://www.trendhunter.com/trends/electrolux-lotus): The Electrolux Lotus Blossoms with Atmosphere-Improving Features (Category: Art & Design) Implication: The home appliance industry can explore the market for innovative air purifiers inspired by nature and featuring multi-functionality. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)