# Streamlined Support Devices built into chat apps create closeness among young consumers. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 24, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamlined-bonding ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Streamlined Support trend? **Streamlined Support:** Given Millennials are the largest generation in North American history, Trend Hunter splits the Millennial group into three micro-generations. The Nouveau Millennial is the youngest of the group; through a combination of professional dissatisfaction and a dependency on interpersonal relationships due to helicopter parenting, this group is more reliant on their friend groups. Services that facilitate bonding in this group's recognized communication channels help them balance important friendships with their newly attained adult responsibilities. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 15 to Aug 15, 2018 - Published: Aug 24, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamlined Support trend ### Micro-Generational Marketing Services that facilitate bonding in the youngest generation recognized communication channels help them balance important friendships with their newly attained adult responsibilities. ### Social Health-Tracking The 'Wellnite' app takes a social approach to health-tracking technology that will likely grow in popularity given the rising number of consumers who are leading solo lifestyles. ### Guided Conversation Technology The Supportive app is a tool that helps people to better express their thoughts and feelings, this kind of technology can help foster deeper and more meaningful communication. ## What the Streamlined Support trend means for industry ### For Social Media Queskr's platform eliminates the need for endless chat or conversation when you're looking for a fast response. ### For Health and Wellness The growing market for social health-tracking apps will be increasingly relevant for technological startups focused on promoting healthier living through innovative personal wellness technology. ### For Event Planning Potluck Hub represents a significant opportunity for businesses in the events sector that want to build connections with younger populations looking to plan social gatherings and create meaningful memories with friends and family. ## Workshop question What can you do to encourage bonding among fans of your brand? ## Trend signals for Streamlined Support Trend score 2.4 out of 10, from popularity 45%, activity 20%, freshness 8%. - Popularity: 45% - Activity: 20% - Freshness: 8% ## Examples of the Streamlined Support trend 4 featured examples from Feb 15 to Aug 15, 2018. - [Social Event-Planning Apps](https://www.trendhunter.com/trends/potluckhub): 'PotluckHub' Helps Users Host Parties and Celebrate with Friends (Category: Tech) Implication: Disruptive innovation opportunity: Build upon the success of social event-planning apps and cater to the growing demand for user-friendly and feature-rich mobile applications. - [Social Health-Tracking Apps](https://www.trendhunter.com/trends/wellnite-app): The 'Wellnite' App Sends Alerts to Loved Ones When You're Stressed (Category: Tech) Implication: Disruptive innovation opportunity: Integrating social features into health-tracking apps to enhance engagement and support users in achieving their wellness goals. - [Question-Based Social Apps](https://www.trendhunter.com/trends/queskr): 'Queskr' Allows Users to Quickly Ask Questions and Get Answers (Category: Tech) Implication: Queskr embodies an industry shift in social media towards more results-driven, knowledge-sharing platforms that could provide an alternative to existing social media networks. - [Guided Conversation Apps](https://www.trendhunter.com/trends/supportive-app): The Supportive App Helps Build Friendship and Love (Category: Lifestyle) Implication: Mobile app developers can leverage the trend of guided conversation apps to create innovative platforms that enhance communication in relationships. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)