# Social Streaming Consumers turn to livestreaming to satisfy content needs. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 15, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/streaming-supremacy ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Social Streaming trend? **Social Streaming:** As more and more consumers cut the cord with cable, streaming services have begun to take precedence. Even more specifically, consumers are gravitating to apps that allow them to livestream content to their own followers across multiple networks. Tied in with existing social media platforms, livestreaming becomes a form of interaction that is both non-committal, yet intimate, satisfying a dual consumer need for immediate gratification and transparency. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 16, 2015 to May 13, 2016 - Published: Jul 15, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Social Streaming trend ### Livestream Apps Apps like Meerkat, Periscope, Mirrativ and Xfinity Share have become popular platforms for consumers to livestream content and generate real-time interaction with their followers. ### Real-Time Interaction Creating a real-time interactive experience is becoming an essential trend in content creation and distribution that is more intimate and transparent, allowing consumers and brands to engage and satisfy immediate gratification needs. ### Social Media eSports The growth of eSports has prompted Activision Blizzard and other gaming companies to use social media platforms to stream live events, attracting more viewers and reaching a new target market. ## What the Social Streaming trend means for industry ### For Marketing Companies can leverage livestreaming apps and real-time interaction to generate new audiences and build brand loyalty by engaging with customers in an authentic way. ### For Entertainment The rise of livestreaming apps and real-time interaction presents a new opportunity for the entertainment industry to create innovative content and engage with fans in unique ways. ### For Gaming With the growth of eSports, live-streaming is becoming a new way to broadcast gaming events and introduce new audiences to online gaming through social media. ## Trend signals for Social Streaming Trend score 3.0 out of 10, from popularity 47%, activity 35%, freshness 8%. - Popularity: 47% - Activity: 35% - Freshness: 8% ## Examples of the Social Streaming trend 6 featured examples from Mar 16, 2015 to May 13, 2016. - [Social Livestream Apps](https://www.trendhunter.com/trends/mirrativ): Mirrativ is a New Streaming App That Combines Twitch and Periscope (Category: Tech) Implication: Opportunity to create new gaming platforms that leverage livestreaming technology to enhance user engagement. - [Inclusive Streaming Services](https://www.trendhunter.com/trends/sxsw-stream): Meerkat SXSW Streams Are Being Used to Share SXSW Programming (Category: Tech) Implication: The live-streaming technology trend presents disruptive innovation opportunities for companies in the technology industry to develop more advanced and user-friendly streaming plat… - [Shareable Livestream Apps](https://www.trendhunter.com/trends/screenshotsharing): 'Periscope' Added Screenshot-Sharing to Further Promote User Broadcasts (Category: Marketing) Implication: Livestreaming apps like Periscope can disrupt the video streaming industry by incorporating innovative features that enhance the sharing and promotion of content. - [Revolutionary Live Streaming Apps](https://www.trendhunter.com/trends/periscope-app): The Periscope App Lets You Stream Video To Your Followers (Category: Tech) Implication: Opportunity for media companies to leverage live streaming to deliver immersive and engaging content to their audiences. - [Branded Livestreaming Apps](https://www.trendhunter.com/trends/livestream-video): Comcast's Xfinity Share Helps Create and Share Livestream Video Content (Category: Tech) Implication: Telecom companies can leverage branded livestreaming apps to enhance customer experience and engagement. - [Social Media eSports Broadcasts](https://www.trendhunter.com/trends/activision-blizzard): Activision Blizzard Will Now Stream eSports Events Via Facebook (Category: Tech) Implication: The growing eSports industry is set to benefit from the broadcasting partnership between Activision Blizzard and Facebook, presenting a disruptive innovation opportunity for compa… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - 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