# Streamed Relaxation Streaming services are being designed to induce sleep and relaxation. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 8, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamed-relaxation ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Streamed Relaxation trend? **Streamed Relaxation:** Streaming services and brands are pushing out videos and audio that is designed specifically to induce sleep in those who use them, offering a convenient and affordable way for consumers to enhance this aspect of their health. As the interaction with digital content has an enormous impact on consumers' daily rituals, it is the logical next step that brands would also extend this dependent relationship into matters of self-care. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 8, 2015 to Oct 2, 2018 - Published: Nov 8, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamed Relaxation trend ### Sleep-Inducing Content As consumers prioritize self-care, businesses are creating content specifically designed to help users sleep, inducing the development of new content platforms that suit the specific needs of users. ### Digital Retreats Hotels and streaming service providers are offering themed packages focused on in-suite entertainment to capitalize on the popularity of binge-watching, creating a new generation of digital content consumers willing to pay for digital retreats. ### Personalizing Audio The digitization of sleep has led to more personalized solutions, such as audio dongles that modulate music to suit the preferences of users, presenting an opportunity for startups to develop more personalized sleep medicine solutions. ## What the Streamed Relaxation trend means for industry ### For Hospitality The hospitality industry could benefit from creating digital retreats and experiences designed around the sleep needs of customers. ### For Media & Streaming Services Media and streaming providers can capitalize on the rise of sleep-inducing content by creating platforms that deliver personalized content suited to individual users' needs. ### For Health & Wellness The rise of digital sleep medicine presents an opportunity for startups to create personalized sleep solutions for people who suffer from insomnia or sleep-related problems. ## Workshop question How can your brand employ the power of emerging tech or popular services to create stronger bonds with its targeted consumers? ## Trend signals for Streamed Relaxation Trend score 3.2 out of 10, from popularity 51%, activity 37%, freshness 8%. - Popularity: 51% - Activity: 37% - Freshness: 8% ## Examples of the Streamed Relaxation trend 6 featured examples from Dec 8, 2015 to Oct 2, 2018. - [TV-Themed Hotel Packages](https://www.trendhunter.com/trends/the-gregory-hotel): The Gregory Hotel Offers an 'Ex-stream-ly Cozy Package' (Category: World) Implication: Hotels creating unique and immersive experiences to attract and engage guests. - [Imaginative Storytelling Podcasts](https://www.trendhunter.com/trends/storytelling-podcast): 'What If World' is a Fantastical Audio Experience for Children (Category: Life-Stages) Implication: Disruptive innovation opportunity: Integrating storytelling podcasts into educational technology platforms to enhance learning experiences for children. - [Music-Modulating Sleep Solutions](https://www.trendhunter.com/trends/sync-audio-dongle): The 'Sync' Audio Dongle Modulates Your Music to Help You Sleep (Category: Lifestyle) Implication: Music Streaming services can add sleep or relaxation playlists specifically designed for use with music-entrainment tech devices. - [Sleep-Inducing Podcasts](https://www.trendhunter.com/trends/fall-asleep-quickly): This Unique Podcast is Designed to Help Listeners Fall Asleep Quickly (Category: Lifestyle) Implication: Creating new niches and use cases for podcasting beyond entertainment or news. - [Natural Audio Tracks](https://www.trendhunter.com/trends/bbc-earth-unplugged): 'BBC Earth Unplugged' has Released Several 10-Hour Nature Tracks (Category: Pop Culture) Implication: The trend of nature sounds opens avenues for audio technology companies to develop innovative devices, apps, and platforms that cater to the demand for relaxation and stress relie… - [Sleepy Video Streaming Services](https://www.trendhunter.com/trends/napflix): Napflix Streams Torpor-Inducing Content (Category: Pop Culture) Implication: Streaming platforms could explore incorporating a specialized sleep and relaxation category to cater to users who prefer soothing content for sleep or relaxation purposes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)