# Streamed Extension Music streaming sites expand their offerings to bring people in. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamed-extension ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Streamed Extension trend? **Streamed Extension:** Brands that specialize in music streaming are expanding their reach by offering varying branded services and tools. Though similar in content, these extensions offer cost effective or novel forms of the original service — ultimately reaching more consumers, establishing the brands themselves, and leading trust-motivated consumers to the brands’ core offerings. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 22 to Mar 18, 2018 - Published: Mar 19, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamed Extension trend ### Expansion of Streaming Services Music streaming brands are offering branded services and tools that offer cost-effective and novel ways of the original service, seeking to reach new consumers and establish brand recognition. ### Innovations in Listening Experience Spotify and Apple Music are increasing user engagement by introducing unique and fascinating listening experiences with the incorporation of animations, visual, and voice assistant navigational tools. ### Niche Music Branding Luxury fashion and beauty brands are expanding their Millennial appeal into lifestyle branding with the introduction of unique and signature playlists that celebrate the brand and its ambassadors while tapping into a broader fan following. ## What the Streamed Extension trend means for industry ### For Music Streaming Services Streaming services need to expand their offering uniquely in cost-effective ways to attract new consumers and retain current users while establishing brand recognition. ### For Luxury Brands Fashion and beauty brands can break into Millennial lifestyle branding by taking inspiration from Chanel, which is offering a distinct experience in curating signature playlists to cater to their brand and celebrity ambassadors. ### For Consumer Technology Consumer technology presents opportunities to increase user engagement by introducing new features such as animations, visual representation, and voice assistants. ## Workshop question Consider a product or service that would function as a “lite” version of something your brand currently offers. What would that product/service look like? ## Trend signals for Streamed Extension Trend score 3.0 out of 10, from popularity 54%, activity 28%, freshness 8%. - Popularity: 54% - Activity: 28% - Freshness: 8% ## Examples of the Streamed Extension trend 5 featured examples from Jan 22 to Mar 18, 2018. - [Music-Streaming Voice Assistants](https://www.trendhunter.com/trends/spotify-voice-assistant): Spotify Voice Assistant May Be the Beginnings of Spotify Hardware (Category: Tech) Implication: The introduction of voice assistants in music streaming services creates opportunities for further hardware development and expansion into related industries. - [Fashionable Music Channels](https://www.trendhunter.com/trends/music-channel): Apple Music's Newest Channel is Dedicated to the Sound of Chanel (Category: Tech) Implication: The fashion industry can utilize curated music channels to enhance brand perception and strengthen the connection with their audience. - [Multimedia Audio Streams](https://www.trendhunter.com/trends/spotify-spotlight): Spotify 'Spotlight' Adds Visuals to Podcasts, Audiobooks and News (Category: Tech) Implication: The introduction of visuals to audio content by Spotify's 'Spotlight' presents disruptive innovation opportunities in the digital entertainment industry. - [Singing Emoji Ads](https://www.trendhunter.com/trends/animojis): Apple Created Fun Ads for the Grammy Featuring Singing Animojis (Category: Pop Culture) Implication: Integrating Animojis and emotion-tracking technology into mobile devices to enhance user experiences. - [Playlist Streaming Experiments](https://www.trendhunter.com/trends/stations-by-spotify): Stations by Spotify is a Free Music Streaming App for Playlists (Category: Pop Culture) Implication: Stations competes with Pandora Internet Radio and similar music streaming services, showcasing opportunities for innovation within the industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)