# Streamed Collaboration Charities are leveraging streaming platforms to raise awareness. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Apr 8, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/streamed-collaboration ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Streamed Collaboration trend? **Streamed Collaboration:** Trend – In recent years there has been a surge in viewership on gaming platforms, and charities are tapping into the fanbases of popular gamers and gaming franchises to raise awareness of their causes among Millennial and Gen Z audiences. Events like this also provide an avenue for popular gamers to use their platform to contribute to causes they find important. ## The consumer insight behind the Streamed Collaboration trend As Millennials and Gen Z are drawn to authentic marketing campaigns that are integrated into their social and recreational consumption habits, more traditional industries are having to adapt in order to better appeal to these demographics. Younger consumers are more likely to engage with targeted content on social and gaming platforms due to those offering interactive experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 20 to Mar 25, 2019 - Published: Apr 8, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Streamed Collaboration trend ### Streamed Collaborations Charities leveraging streaming platforms to raise awareness provides an avenue for popular gamers to use their platform to contribute to causes they find important. ### Gaming for Good The surge in esports charities and partnerships showcases gaming's potential as a platform to raise funds for social causes while promoting fan entertainment. ### Empowering Women in Streaming Partnerships and fundraisers that aim to empower women in gaming through financial assistance for creative pursuits and training programs. ## What the Streamed Collaboration trend means for industry ### For Nonprofit/Charity The rise in charitable gaming provides opportunities for nonprofits to tap into younger demographics through authentic collaborations that align with their missions. ### For Entertainment Gaming's potential as a platform for social good showcases opportunities for the entertainment industry to adapt and appeal to younger audiences through interactive experiences. ### For Technology The growth of esports and streaming platforms highlights the need for technology's constant innovation to support the expanding industry and its charitable efforts. ## Workshop question Consider how your brand could leverage the content consumption habits of younger consumers. ## Trend signals for Streamed Collaboration Trend score 3.0 out of 10, from popularity 51%, activity 31%, freshness 8%. - Popularity: 51% - Activity: 31% - Freshness: 8% ## Examples of the Streamed Collaboration trend 5 featured examples from Mar 20 to Mar 25, 2019. - [Charitable eSports Soccer Events](https://www.trendhunter.com/trends/esports-soccer): Gfinity's War Child FC FIFA Tournament Raised Funds for Kids (Category: Tech) Implication: Disruptive innovation opportunity for esports organizations to organize charity-focused tournaments and events that align with their brand values, creating positive social impact. - [Charitable Celebrity Gaming Tournaments](https://www.trendhunter.com/trends/celebrity-gaming-tournament): Deadmau5 Won $20,000 in an Online 'Battle Royale' Game (Category: Social Good) Implication: Charitable gaming tournaments are an innovation opportunity for gaming companies, game developers, and game streamers to leverage their platforms for raising money and social impa… - [Charitable eSports Partnerships](https://www.trendhunter.com/trends/esports-partnership): Immortals and St. Jude Children's Hospital Team Up to Help Kids (Category: Tech) Implication: Disruptive innovation opportunity: Leveraging the growing popularity of eSports to create collaborative partnerships with charitable organizations that can amplify social impact. - [Online Game Charity Tournaments](https://www.trendhunter.com/trends/play-for-the-cure): Skillz & Susan G. Komen Host the Play for the Cure Event (Category: Social Good) Implication: The esports and gaming industry can leverage online game charity tournaments as a way to give back to the community and strengthen player engagement. - [Empowering Streaming Platform Fundraisers](https://www.trendhunter.com/trends/1000-dreams-fund): Twitch and 1000 Dreams Fund Team Up for a Charity Event (Category: Tech) Implication: Disruptive innovation opportunity: Introduce new technologies or platforms that promote equal representation and opportunities for women in the broadcasting industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)