# Competitive Reward Brands heighten rewards by offering game-like challenges. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 16, 2014 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/strategic-reward ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Competitive Reward trend? **Competitive Reward:** Turning brand involvement into a competitive activity, retailers are using challenges to incite consumer interest. Requiring strategic thought and dedication, these reward-driven activities help consumers become more personally invested in the experience, providing a sense of satisfaction and fulfillment. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 14, 2013 to Sep 4, 2014 - Published: Sep 16, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Competitive Reward trend ### Gamification Various industries can incorporate game-like challenges to incite consumer interest and provide a sense of satisfaction and fulfillment. ### Competition-Driven Businesses can make processes such as hunting for deals easier and more fun by introducing competitions with rewards. ### Remote Interaction Organizations can take advantage of technology to create fun campaigns that encourage remote interactions and competition with a sense of excitement and connection. ## What the Competitive Reward trend means for industry ### For Retail Retailers can incorporate game-like challenges to engage and retain their customers, thereby increasing brand involvement. ### For Travel Travel agencies can make travel planning more exciting by introducing competition-driven processes with rewards, making traveling cheaper and more rewarding. ### For Gaming Game developers can collaborate with organizations to create fun campaigns that are related to their industry while bringing in a sense of excitement and recognition. ## Trend signals for Competitive Reward Trend score 3.3 out of 10, from popularity 59%, activity 31%, freshness 8%. - Popularity: 59% - Activity: 31% - Freshness: 8% ## Examples of the Competitive Reward trend 4 featured examples from Aug 14, 2013 to Sep 4, 2014. - [Competition Driven Travel Apps](https://www.trendhunter.com/trends/voyando-travel): The Voyando Travel Site Makes Hunting for Deals a Competition (Category: Tech) Implication: The travel industry can capitalize on the trend of travel deal competitions by offering their own contests and rewards for finding great deals. - [Geeky Code-Revealing Graffiti](https://www.trendhunter.com/trends/uk-graffiti): This UK Graffiti Project Challenges Geeks to Crack a Secret Code (Category: Art & Design) Implication: A new opportunity for experiential marketing that incorporates Street Art and technology to attract a new market audience. - [Remote High-Five Challenges](https://www.trendhunter.com/trends/fun-campaign): KLM's Fun Campaign Challenged People to Virtually High Five Someone (Category: Marketing) Implication: The travel and hospitality industry can leverage virtual high-five challenges to promote their destinations and engage with potential customers. - [Rewarding Fruit Harvest Games](https://www.trendhunter.com/trends/japanese-game): Japanese Game 'Gochipon' Doles Out Real Watermelons to Top Players (Category: Tech) Implication: Disruptive innovation opportunity: Integrate real-world incentives into gaming experiences to enhance player engagement. ## Recent trend clusters - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)