# Storage Connectivity Consumers turn to Wi-Fi enabled storage for working on-the-go. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jan 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/storage-connectivity ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Storage Connectivity trend? **Storage Connectivity:** As more consumers continue to prioritize efficiency, working on-the-go has become less of a necessity and more of a way of life. As a result, portable, WiFi-enabled storage devices and servers are emerging for the time-crunched business traveler, suggesting that growing connectivity has resulted in a sense of work-life integration, rather than the much fabled work-life balance. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 14, 2015 to Jan 15, 2016 - Published: Jan 21, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Storage Connectivity trend ### WiFi-enabled portable storage devices The growing trend of portable, WiFi-enabled storage devices and servers suggests a sense of work-life integration, rather than the much fabled work-life balance, presenting an opportunity for innovative storage solutions for the time-crunched business traveler. ### Cross-platform capability The iSafe Drive's universal adaptability with either Apple or Android devices, along with the SanDisk Connect Wireless Flash Drive's feature of allowing consumers to purchase lower storage devices, without having to worry about running out of space, presents an opportunity to prioritize the accessibility to files between devices of different operating systems. ### Pocket-sized computers The increasing demand for highly portable devices that provide impressive functionality presents opportunities for blending the power of a computer and smartphone into a versatile and compact design ideal for on-the-go usage. ## What the Storage Connectivity trend means for industry ### For Storage devices industry Business professionals in the storage devices industry can explore the opportunity of creating wireless connectivity features that provide universal adaptability with devices of different operating systems. ### For Computer manufacturing industry The computer manufacturing industry has a chance to cater to the growing trend of portability in devices with the emerging need for highly portable devices that provide impressive functionality, ideal for the on-the-go user. ### For Wireless technology industry Due to the rise in demand for wireless devices and their increased integration with smartphones and computers, the wireless technology industry has an opportunity to create innovative wireless solutions that cater to the specific needs of on-the-go users. ## Workshop question How do your products or services fall in line with the consumer desire for efficiency? ## Trend signals for Storage Connectivity Trend score 4.7 out of 10, from popularity 73%, activity 59%, freshness 8%. - Popularity: 73% - Activity: 59% - Freshness: 8% ## Examples of the Storage Connectivity trend 4 featured examples from Oct 14, 2015 to Jan 15, 2016. - [Processor Manufacturer Computers](https://www.trendhunter.com/trends/intel-core-m-compute-stick): The Intel Core M Compute Stick is Unveiled at CES 2016 (Category: Tech) Implication: Manufacturers in the computer hardware industry could leverage the trend towards portable computing devices by focusing on developing small form factor devices. - [Pocket-Sized Computer Servers](https://www.trendhunter.com/trends/wireless-server): The 'Ocean' Wireless Server is Focused on Portable Usage (Category: Tech) Implication: The wireless technology industry can leverage the trend of pocket-sized computer servers to develop improved portable devices that offer advanced functionality. - [Smartphone Storage Drives](https://www.trendhunter.com/trends/isafe-drive): The iSafe Drive Makes Expanding the Storage of Your Device Easy (Category: Tech) Implication: This trend creates an opportunity for tech accessories companies to develop innovative smartphone storage drives that are universally compatible and have high-capacity storage. - [Wireless USB Keys](https://www.trendhunter.com/trends/sandisk-connect): The SanDisk Connect Wireless Flash Drive Expands Storage of Devices (Category: Tech) Implication: The mobile technology industry can benefit from the expanded wireless storage capabilities of the SanDisk Connect Wireless Flash Drive. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)