# Stimulating Driverless Automated rides drive increasing demand for in-car diversions. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Nov 18, 2016 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stimulating-driverless ## Key Figures - Trend score: 2.9/10 - Evidence articles: 7 ## What is the Stimulating Driverless trend? **Stimulating Driverless:** As the auto industry looks forward towards the integration of fully automated, self-driving vehicles into consumer lifestyles, tech and car companies are beginning to search for solutions to keep would-be drivers entertained during their hands-off commute. Shifts towards the prioritization of in-auto entertainment, gamification and social connectivity opens up new opportunities for tech brands to creatively engage consumers who will no longer have to focus on safety and navigation. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 23, 2016 to Mar 1, 2017 - Published: Nov 18, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Stimulating Driverless trend ### In-Car Entertainment As self-driving cars gain in momentum, companies are exploring new ways to entertain passengers and give them a more connected and personalized experience. ### Office on Wheels With the advent of autonomous vehicles, mobile offices could emerge with features for working, productivity, and comfort. ### Dual-OS Stereo Touch screen a/v systems with mobile device integration offer new, intuitive ways of accessing and controlling media in vehicles. ## What the Stimulating Driverless trend means for industry ### For Automotive Innovations in in-car driving experiences and autonomous vehicles will continue to change how consumers interact with vehicles and expect technology to enhance and enable their driving experience. ### For Entertainment Technology Content providers and technology companies are developing new entertainment platforms, services, and distribution channels uniquely designed for in-car experiences. ### For Internet of Things (IoT) Internet of Things (IoT) technologies are playing a crucial role in the evolution of the connected car by allowing for real-time, granular data collection and analysis, enabling better and more personalized experiences. ## Workshop question How can your brand incorporate social gamification to increase consumer engagement? ## Trend signals for Stimulating Driverless Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 8%. - Popularity: 36% - Activity: 42% - Freshness: 8% ## Examples of the Stimulating Driverless trend 7 featured examples from Feb 23, 2016 to Mar 1, 2017. - [DIY In-Car Touchscreen PCs](https://www.trendhunter.com/trends/car-entertainment-system): The 'Carputer' Car Entertainment System Packs Computer Functionality (Category: Autos) Implication: The automotive industry can leverage the 'Carputer' trend to develop customizable in-car entertainment systems that offer advanced features and seamless integration with smart tec… - [Massive Rear Seat Touchscreens](https://www.trendhunter.com/trends/porsche-panamera-executive): The Porsche Panamera Executive Comes with Huge Rear Seat Tablets (Category: Autos) Implication: The luxury automotive industry can implement the use of advanced technology and entertainment systems in their vehicles to cater to high-end consumers who prioritize comfort. - [Office-Equipped Vehicles](https://www.trendhunter.com/trends/bus-office): This Bus Office Lets Commuters Start Working On Their Way to Work (Category: Autos) Implication: Exploring opportunities to incorporate office-equipped vehicles into existing transportation services or develop specialized services for professionals. - [In-Car TV Streaming](https://www.trendhunter.com/trends/incar-entertainment-system): The New Ford In-Car Entertainment System Options are Ready for Long Trips (Category: Autos) Implication: Automotive industry can incorporate in-car entertainment systems to enhance customer experience and differentiate their vehicles. - [Dual-OS Vehicle Stereos](https://www.trendhunter.com/trends/touch-screen-stereo): The Pioneer AVH-X8890BT Touch Screen Stereo Offers Connected Entertainment (Category: Autos) Implication: The automotive industry can benefit from dual-OS vehicle stereos as a disruptive innovation that enhances the in-car entertainment experience and improves driver safety. - [In-Car Video Streaming](https://www.trendhunter.com/trends/escalade-suv): The Cadillac CT6 and Escalade SUV Offer Streaming Video for Passengers (Category: Autos) Implication: In-car streaming systems like those found in the Cadillac CT6 and Escalade SUV are disrupting the automotive industry by providing a new level of entertainment and connectivity fo… - [Automobile Music-Streaming Services](https://www.trendhunter.com/trends/spotify-connect): Volvo Drivers Can Use Spotify Connect For In-Car Music Streams (Category: Autos) Implication: The automotive industry can utilize integrated music-streaming services to enhance the driving experience for customers. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)