# Stick-On Obsession Avant garde concepts incorporate stickers in unexpected places. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 11, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/sticker-obsession ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Stick-On Obsession trend? **Stick-On Obsession:** Avant garde concepts that incorporate the use of stickers on international runways and fashion editorials are influencing mainstream concepts across industries, such as packaging and street style. This progression is largely informed by the movement towards the kidification of adults and overall obsession with youth culture. Additionally, such concepts can offer post-purchase personalization that transforms interaction with a product into a hobby-like pursuit. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 21 to Nov 12, 2015 - Published: Nov 11, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Stick-On Obsession trend ### Sticker Obsession The movement towards the kidification of adults and overall obsession with youth culture is influencing mainstream concepts across industries by incorporating the use of stickers. ### Post-purchase Personalization Customizable stickers offer post-purchase personalization that transforms interaction with a product into a hobby-like pursuit. ### DIY Beauty Interactive packaging concepts that allow customers to decorate their personal beauty products capitalizes on the trend of DIY tutorials on how to decorate products at home. ## What the Stick-On Obsession trend means for industry ### For Fashion Stickers are influencing mainstream fashion concepts by incorporating them on international runways and fashion editorials. ### For Beauty Beauty brands are capitalizing on the sticker obsession trend and offering interactive packaging concepts that allow customers to personalize their beauty products. ### For Packaging Stickers are being used in customizing product packaging to offer post-purchase personalization for customers. ## Workshop question How are you adapting to the modern mindset of instant gratification? ## Trend signals for Stick-On Obsession Trend score 5.0 out of 10, from popularity 73%, activity 70%, freshness 8%. - Popularity: 73% - Activity: 70% - Freshness: 8% ## Examples of the Stick-On Obsession trend 4 featured examples from Feb 21 to Nov 12, 2015. - [Customizable Cosmetics Packaging](https://www.trendhunter.com/trends/glossier-skincare): Glossier Skincare Products Come with a Set of Decorative Stickers (Category: Marketing) Implication: Opportunity for skincare brands to enhance their product packaging and offer customization options for a more personalized experience. - [Customizable Lip Balm Pods](https://www.trendhunter.com/trends/eos-holiday): The eos Holiday 2015 Collection Comes with Decorative Appliques (Category: Art & Design) Implication: The eos Holiday 2015 collection's customizable lip balm pods cater to the demand for personalized beauty products, tapping into the trend of consumers seeking unique experiences i… - [Exotic Nail Stickers](https://www.trendhunter.com/trends/nail-stickers): NCLA's Exotics Range References Snakeskin and Feather Textures (Category: Fashion) Implication: Disruptive Innovation Opportunity: Integrate technology into the beauty industry to create interactive, customizable nail sticker experiences that allow customers to design their… - [Emoji Purse Stamps](https://www.trendhunter.com/trends/anya-hindmarch-stickers): The Anya Hindmarch Stickers Add Emojis to Any Handbag, Phone or Wallet (Category: Art & Design) Implication: The fashion accessories industry can explore disruptive innovation by embracing customizable products that cater to unique customer preferences and expressions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)