# Stick Care Brands formulate eye care products into stick applicators. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 1, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stick-care ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Stick Care trend? **Stick Care:** Skincare brands are creating targeted eye care products that come in stick applicators. These products include everything from cooling balms to makeup remover, all in an easy-to-apply stick format. ## The consumer insight behind the Stick Care trend When it comes to skincare, consumers are increasingly likely to experiment with format, formulation and applicator. This shift comes as people now see skincare as a form of self-care, that's a crucial part of their daily routines and that requires trial and error to perfect. Individuals experimenting in this space prioritize products that are both effective and offer a unique application experience. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 10, 2019 to Dec 1, 2020 - Published: Dec 1, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Stick Care trend ### Stick Applicators are Trending in Eye Care Products Skincare brands are creating targeted eye care products that come in stick applicators. ### Convenient and Mess-Free Eye Care in a Solid Stick Format Solid skincare sticks make it easy for brands to create eye care products that are easy to apply and mess-free. ### Eye Care is a Form of Self-Care and Needs to Offer Unique Experiences Consumers prioritize products that are both effective and offer a unique application experience as skincare becomes part of their daily routines and a form of self-care. ## What the Stick Care trend means for industry ### For Skincare Industry New skincare formats and applicators are being developed to meet the changing needs and demands of consumers. ### For Cosmetics Industry Makeup companies are branching out into skincare, offering multifunctional products like eye care sticks that can also help with touch-ups. ### For Personal Care Industry Personal care companies are incorporating innovative formulas to create cohesive, multi-use products like skincare sticks that provide targeted care and convenience. ## Workshop question How is your brand allowing consumers to experiment? ## Trend signals for Stick Care Trend score 5.5 out of 10, from popularity 82%, activity 73%, freshness 9%. - Popularity: 82% - Activity: 73% - Freshness: 9% ## Examples of the Stick Care trend 4 featured examples from Aug 10, 2019 to Dec 1, 2020. - [Smoothing Eye Care Sticks](https://www.trendhunter.com/trends/eye-sticks): Peace Out's Retinol Eye Stick Diminishes Lines & Restores Moisture (Category: Fashion) Implication: The skincare industry can explore new product formats and ingredient combinations, inspired by the Retinol Eye Stick's innovation. - [Caffeinated Skincare Sticks](https://www.trendhunter.com/trends/cold-brew-eye-recovery-stick): Peach and Lily’s Cold Brew Eye Recovery Stick Awakens Tired Eyes (Category: Fashion) Implication: The beauty industry can capitalize on the growing demand for caffeine-infused skincare products. - [Makeup Remover Sticks](https://www.trendhunter.com/trends/makeup-remover-sticks): Neutrogena's Makeup Remover Eraser Stick Boasts a Clear Gel Formula (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend of makeup remover sticks to develop new products that offer convenience, precision, and innovative formulas. - [Cooling Eye Balms](https://www.trendhunter.com/trends/eye-balms): Tula's Rose Glow & Get It Cooling & Brightening Eye Balm Comes in a Solid Stick (Category: Fashion) Implication: Opportunity for skincare companies to incorporate probiotics and plant-based alternatives in their product lines for improved efficacy and sustainability. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)