# Stewed Cleanse Soup-based detox products highlight the evolution of cleansing-focused offerings. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Mar 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stewed-cleanse ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Stewed Cleanse trend? **Stewed Cleanse:** There has been a recent increase in the number of soup-based detox products available to consumers. Such products are ideal for consumers looking for more options with more nutritional value than traditional juice cleanses. These offerings highlight the consumer interest in improving their well-being while maintaining the convenience they have become accustomed to. ## The consumer insight behind the Stewed Cleanse trend Due to the vast amount of information readily available to consumers, they are more involved in the process of researching and effectively self-prescribing health ingredients. That said, marketing takes a backseat to function specificity and even instruction. Ultimately, these consumers are already aware of what they want and why; brand messaging that is straightforward and fact-forward grants them the autonomy to make their own decisions. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 23, 2017 to Mar 20, 2019 - Published: Mar 21, 2019 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stewed Cleanse trend ### Soup-based Detox Products Consumers are shifting from traditional juice cleanses to soup-based detox products, highlighting their interest in convenience and nutritional value. ### Plant-Based Food Delivery Businesses like THE FIX + CO are meeting the needs of health-conscious consumers by offering organic and locally sourced food delivery and catering. ### Superfood Energy Snacks Wellness-focused brands like Juico are creating healthy and guilt-free snack options like carrot-based energy bites infused with nutritious superfoods. ## What the Stewed Cleanse trend means for industry ### For Health and Wellness The growing demand for plant-based, organic, and superfood products presents opportunities for companies to cater to informed and health-conscious consumers. ### For Food Delivery and Catering As more people prioritize convenience and healthy eating, businesses can innovate by offering delivery and catering services that focus on organic and locally sourced ingredients. ### For Beauty and Skin Health The use of ingredients like carrots, beets, and turmeric in soup cleanses and energy snacks highlights the intersection of beauty and wellness trends, presenting opportunities for disruption in the beauty industry. ## Workshop question Consider how your brand could take inspiration from something your consumers are familiar with to better meet their interests. ## Trend signals for Stewed Cleanse Trend score 3.8 out of 10, from popularity 66%, activity 41%, freshness 8%. - Popularity: 66% - Activity: 41% - Freshness: 8% ## Examples of the Stewed Cleanse trend 6 featured examples from Sep 23, 2017 to Mar 20, 2019. - [Carrot-Based Energy Bites](https://www.trendhunter.com/trends/energy-bite): Juico's Carrot Powerball is Infused with Nuts, Dates and Oats (Category: Lifestyle) Implication: Creating a new wave of snack foods that focus on health and wellness. - [Soup Detox Kits](https://www.trendhunter.com/trends/soup-detox): The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials (Category: Lifestyle) Implication: Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers. - [Detoxifying Soup Cleanses](https://www.trendhunter.com/trends/detoxifying-soup-cleanse): Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends (Category: Lifestyle) Implication: Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers. - [Beautifying Soup Cleanses](https://www.trendhunter.com/trends/urban-remedy): Urban Remedy's Soups Aim to Detoxify and Boost Immunity (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products. - [Fresh Plant-Based Food Deliveries](https://www.trendhunter.com/trends/plantbased-food-delivery): THE FIX + CO Brings Healthy Food to Offices, Businesses & Homes (Category: Lifestyle) Implication: Online food delivery services can expand their offerings by incorporating plant-based meal options to cater to health-conscious consumers. - [Vegan Bone Broths](https://www.trendhunter.com/trends/vegan-bone-broth): Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy (Category: Lifestyle) Implication: Food and beverage industry can capitalize on the rising demand for plant-based bone broth alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)