# STEM Fashion STEM and fashion brands combine and collaborate. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 8, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/stem-fashion ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the STEM Fashion trend? **STEM Fashion:** Clothing brands' collaboration with STEM industries, or taking inspiration from them, is on the rise in a way that's visual and future-facing. The merging of these worlds serves as an example of the future of retail, with tech's integration into all aspects of the consumer journey being both functional and artistic in its impact. ## The consumer insight behind the STEM Fashion trend In many ways, STEM and art overlap more than most consumers believe. However, those interested in art-based industries aren't always interested in their STEM counterparts (and vice versa). Brands that are able to explicitly merge the two, and show how the different spaces connect in a way that's visual and visceral, are able to better capture the attention of consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 9, 2018 to May 8, 2019 - Published: May 8, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the STEM Fashion trend ### STEM-Fashion Collaborations The rise in fashion and STEM industries collaborating showcases the future of retail and those brands which explicitly merge the two have the disruptive innovation opportunity to capture the attention of consumers. ### Technology Immersed Fashion Campaigns Deeper themes of technological immersion are popular in campaigns, allowing designers and companies who combine natural fabrics contrasted with modern electronic artwork to evoke nostalgia while at the same time modernized beauty. ### STEM-Inspired Clothing for Girls Girls' clothing is moving away from traditional gender-specific themes toward gender-neutral STEM clothing, which provides an opportunity for designers and brands who can capitalize on this empowering message to young girls. ## What the STEM Fashion trend means for industry ### For Retail Industry Merger of STEM & fashion industries and the incorporation of technology into all aspects of the consumer journey have the potential to disrupt today's retail industry. ### For Fashion Industry The use of deeper themes surrounding technological immersion in fashion campaigns and the rise of STEM-inspired clothing could disrupt the traditional fashion industry creating a new avenue for design. ### For STEM Education Industry The gender-neutral approach to STEM clothing presented in various women's clothing lines is a profound opportunity that may help shape the future of the STEM education industry, providing girls with male-dominated goals to pursue and an opportunity to feel empowered. ## Workshop question How could your brand work with experiential tech? ## Trend signals for STEM Fashion Trend score 3.7 out of 10, from popularity 52%, activity 53%, freshness 8%. - Popularity: 52% - Activity: 53% - Freshness: 8% ## Examples of the STEM Fashion trend 4 featured examples from Oct 9, 2018 to May 8, 2019. - [Knitting Machine Exhibitions](https://www.trendhunter.com/trends/the-art-and-science-of-lifewear): Uniqlo's The Art and Science of LifeWear Created Sweaters on the Spot (Category: Art & Design) Implication: The fashion industry can leverage textile technology advancements to streamline manufacturing processes and create unique, sustainable products. - [STEM-Inspired Dresses](https://www.trendhunter.com/trends/annie-the-brave): Annie the Brave Shares Empowering Clothing for Girls (Category: Life-Stages) Implication: The apparel industry can tap into the growing demand for STEM-inspired content by creating more clothing items that dispel stereotypes and empower girls from an early age. - [Futuristic Car-Inspired Fashion Shows](https://www.trendhunter.com/trends/experimental-collaboration): Hussein Chalayan & Nio Boast an Experimental Collaboration (Category: Autos) Implication: The collaboration between Hussein Chalayan and Nio presents disruptive innovation opportunities in the fashion industry by merging fashion with automotive design elements. - [Technology Immersed Fashion Campaigns](https://www.trendhunter.com/trends/han-kjbenhavn-spring): The Han Kjøbenhavn Spring/Summer 2019 Range Spotlights Games (Category: Tech) Implication: Fashion brands can explore incorporating technology and interactive elements into their campaigns to engage consumers in new and immersive ways. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)