# Statement Travel Travel accessories move from pure necessity to exclusive statement pieces. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 16, 2018 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/statement-travel ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Statement Travel trend? **Statement Travel:** Offering travelers a greater sense of exclusivity, brands are re-imaging their product designs to transform everyday accessories into personalized statement pieces. From pop-art inspired aesthetics to exclusive brand collaborations, these products not only provide an outlet for expression, but they also offer a more affordable way for consumers to access exclusive, one-of-a-kind experiences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 27, 2017 to Feb 14, 2018 - Published: Feb 16, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Statement Travel trend ### Personalized Travel Accessories Travel accessory brands are transforming everyday products into personalized statement pieces to offer exclusivity to travelers. ### Celebrity and Athlete Collaborations More celebrities and athletes are collaborating with luggage companies to provide customers with unique designs and stylish pieces that reflect their personal brands. ### Art-Inspired Designs Brands are collaborating with famous artists and using their iconic styles to create luggage collections that offer statement pieces that fuse fun with functionality. ## What the Statement Travel trend means for industry ### For Travel and Tourism Travel and tourism industry professionals should explore personalized travel accessories as a way to offer more unique and exclusive experiences to customers. ### For Fashion and Style Fashion and style professionals should consider collaborating with celebrities and athletes to create unique and stylish collections for customers. ### For Art and Design Art and design professionals should explore design collaborations as a way to offer unique and artistic pieces that appeal to a wider audience. ## Workshop question In what ways can you reinvent your product or service to be more exclusive? ## Trend signals for Statement Travel Trend score 3.5 out of 10, from popularity 46%, activity 51%, freshness 8%. - Popularity: 46% - Activity: 51% - Freshness: 8% ## Examples of the Statement Travel trend 5 featured examples from Jun 27, 2017 to Feb 14, 2018. - [Cartoon-Themed Luggage](https://www.trendhunter.com/trends/minions-suitcase): The New Minions Suitcase Collection from Away is Chic Yet Adorable (Category: World) Implication: The travel industry could promote pop-culture events by creating themed luggage collections. - [Stockholm-Inspired Luggage](https://www.trendhunter.com/trends/stockholminspired-luggage): The Away x Rashida Jones Collection is Inspired by Scandinavian Design (Category: Lifestyle) Implication: Incorporating Scandinavian-inspired design and smart features like device chargers present opportunities for established luggage brands to stay ahead of competition and cater to c… - [Stylish Basketball-Themed Bags](https://www.trendhunter.com/trends/nbaxaway): The NBAxAway Collection Features Bags Inspired by Ball (Category: Art & Design) Implication: The intersection of fashion and sports opens up growth opportunities for brands to create 'fan gear' that appeals to enthusiasts of different teams and organizations. - [Basketball Player Luggage Collections](https://www.trendhunter.com/trends/tumi-x-russell-westbrook): The Tumi x Russell Westbrook Luggage is Stylish and Strong (Category: World) Implication: Collaboration collections offer disruptive innovation opportunities for fashion brands to partner with influencers and celebrities for unique product lines. - [Artful Baggage Collections](https://www.trendhunter.com/trends/andy-warhol-x-eastpak): The Andy Warhol x Eastpak Range Includes Pop Art-Inspired Pieces (Category: Fashion) Implication: Fashion brands can collaborate with artists to create exclusive collections that merge the worlds of fashion and art, appealing to both fashion enthusiasts and art collectors. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)