# Stain Resistance Stain-proof features are increasingly expanding to other products in the home. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Dec 29, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stain-resistance ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Stain Resistance trend? **Stain Resistance:** Traditionally, companies have included stain-resistant coatings in kitchen products and clothing pieces. Now, brands are expanding the feature to cover other products in the home like chairs and rugs. ## The consumer insight behind the Stain Resistance trend Because of the ongoing COVID-19 pandemic and the associated government-imposed restrictions, contemporary consumers have been spending increased amounts of time indoors. As a result, many have been forced to balance their work and personal lives in the same space—the home. In order to keep productive and efficient, while staying on top of chores, individuals are looking for better and seamless ways to maintain their house. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 22, 2019 to Sep 28, 2020 - Published: Dec 29, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stain Resistance trend ### Stain-Resistance Expansion Companies are expanding stain-resistant coatings to cover other products in the home like chairs and rugs. ### Machine-Washable Products The appeal of machine-washable products, like rugs and sofa covers, is growing among parents and pet owners. ### Scratch-Resistant Surfaces Indoor paints with scratch-resistant and easy-to-clean features are becoming increasingly popular, especially for heavily trafficked spaces. ## What the Stain Resistance trend means for industry ### For Home Goods Companies producing home goods can leverage the trend to expand the stain-resistant feature to different kinds of products and surfaces. ### For Household Cleaning The rise of stain-resistant and machine-washable products signals a need for eco-friendly and cost-effective cleaning solutions. ### For Furniture Manufacturing Manufacturers producing furniture can offer more functionality, such as massage features and built-in charging ports, to meet the needs of modern consumers. ## Workshop question How can your brand help consumers better balance work-home dynamics? ## Trend signals for Stain Resistance Trend score 4.1 out of 10, from popularity 65%, activity 50%, freshness 9%. - Popularity: 65% - Activity: 50% - Freshness: 9% ## Examples of the Stain Resistance trend 4 featured examples from Mar 22, 2019 to Sep 28, 2020. - [Massaging Office Chairs](https://www.trendhunter.com/trends/heat-and-massage-chair): The X-HMT Heat and Massage Chair Cares for the Body's Core (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporate advanced materials and technologies to produce ergonomic chairs that promote health and productivity. - [Pet-Friendly Washable Rugs](https://www.trendhunter.com/trends/machine-washable-rugs): Ruggable's Machine-Washable Rugs are Easily Removed and Changed (Category: Art & Design) Implication: The home decor industry can capitalize on the trend of machine-washable rugs by offering a wide range of stylish and easy-to-clean rug options for consumers. - [Scratch-Resistant Indoor Paints](https://www.trendhunter.com/trends/paint-primer): The PPG UltraLast Paint + Primer is Washable and Protective (Category: Art & Design) Implication: Disruptive innovation opportunity: Design and produce advanced home improvement products that focus on durability and easy maintenance. - [Comfortable Fast Food Couches](https://www.trendhunter.com/trends/mcdelivery-couch): The McDelivery Couch by McDonald's is Packed with Features (Category: Marketing) Implication: Fast food chains can use customized furniture as a way to differentiate themselves from competitors and increase customer loyalty. ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Polarized Marketing](https://www.trendhunter.com/protrends/polarized-marketing) (Marketing) - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) ## Trending in Art & Design - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Heritage Surface-Printed Wallpapers](https://www.trendhunter.com/trends/heritage-surface-printed-wallpapers) All articles: [Art & Design](https://www.trendhunter.com/artdesign)