# Stadium Harvest Arenas experiment with urban gardening to produce food for fans. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 10, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stadium-harvest ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Stadium Harvest trend? **Stadium Harvest:** In what can be seen as a natural response to over-indulgent stadium menu items, urban gardening initiatives by the same arenas serve to provide local produce options for in-house vendors, while providing an alternative for health-conscious attendees. Often making use of extra space, such edible gardens showcase the widespread adoption of sustainability initiatives in the face of growing populations and food deserts, as well as a change in the type of consumer sports organizations are marketing. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13 to Nov 11, 2015 - Published: Nov 10, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stadium Harvest trend ### Urban Farming Urban gardening initiatives provide sustainable food options in the face of growing populations and food deserts. ### Vertical Gardening Towers Efficient aeroponic systems like LA Urban Farms's Tower Gardens make it much easier to sustainably grow produce in urban environments. ### Rooftop Farming Rooftop gardens like Fenway Farms provide fresh local produce to restaurants and may replace junk food at concession stands in the future. ## What the Stadium Harvest trend means for industry ### For Sustainable Agriculture The widespread adoption of sustainability initiatives and efficient growing systems in urban farming could revolutionize the way we produce food. ### For Restaurant/Food Service Restaurants can benefit from growing their own fresh, locally-sourced produce and incorporating it into their menu items. ### For Sports/Entertainment Ballparks and stadiums can attract health-conscious fans by providing fresh, sustainable food options sourced from on-site gardens. ## Workshop question What is an unexpected fad emerging in your industry, and how could you better leverage it? ## Trend signals for Stadium Harvest Trend score 5.1 out of 10, from popularity 76%, activity 68%, freshness 8%. - Popularity: 76% - Activity: 68% - Freshness: 8% ## Examples of the Stadium Harvest trend 4 featured examples from Apr 13 to Nov 11, 2015. - [Vertical Aeroponic Gardens](https://www.trendhunter.com/trends/tower-gardens): LA Urban Farms' Tower Gardens Save Water, Space and Time (Category: Eco) Implication: Adopting vertical gardens for on-site fresh produce for hotels, restaurants, and other hospitality businesses to increase sustainability and lower food waste. - [Bullpen Produce Gardens](https://www.trendhunter.com/trends/pepper-garden): The San Diego Padres' Pepper Garden Grows Ingredients for Ballpark Dishes (Category: Lifestyle) Implication: Public sports facilities can explore urban farming and organic innovation opportunities to ideate unique food experiences for fans and improve access to locally-sourced produce. - [Ballpark Edible Gardens](https://www.trendhunter.com/trends/edible-garden): AT&T Park, Home of the San Francisco Giants, is Producing Its Own Food (Category: Social Good) Implication: Restaurants and food companies can emphasize locally sourced and homegrown ingredients in their menus. - [Ballpark Rooftop Gardens](https://www.trendhunter.com/trends/fenway-farms): 'Fenway Farms' is Built on the Roof of Boston's Historic Fenway Park (Category: Eco) Implication: Sports venues can embrace the trend of rooftop gardens like Fenway Farms as a way to provide fresh, local produce to health-conscious fans. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)