# Stability-Based Perk Businesses reevaluate employee perks to center them around value and need. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 5, 2018 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/stabilitybased-perk ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Stability-Based Perk trend? **Stability-Based Perk:** Brands have long addressed Millennial recruitment and retention with relatively superficial perks in the form of free liquor, snack fridges, in-office games and more–however it is slowly being understood that these perks are not what fosters happiness or longevity within a company. Businesses are adapting to new research surrounding this generation's preferred work culture by offering benefits that centralize around stability, income, professional advancement, and the prioritization of a work-life balance – all relatively practical values that have long been overlooked by employers when seeking out the Millennial recruit. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 7, 2017 to Mar 19, 2019 - Published: Feb 5, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Stability-Based Perk trend ### Practical Work Perks Companies are reevaluating employee perks to center them around value and need such as stability, income, professional advancement, and work-life balance. ### Personalized Employee Benefits Employers are offering personalized benefits, such as pet-centric or sleep-rewarding programs, to enhance employee satisfaction and retention. ### Employee Micro-Learning Platforms Companies are using micro-learning platforms to train new hires with premium and relevant content, providing personalized training modules on topics such as ethics and compliance, diversity and respect, personal performance, leadership, and workplace safety. ## What the Stability-Based Perk trend means for industry ### For Human Resources Human resource professionals can use these trends to better understand how to create a more effective employee benefits program that will lead to better employee retention and satisfaction. ### For Education Education professionals can utilize employee micro-learning platforms to develop personalized learning modules on specific topics. ### For Healthcare Healthcare organizations can consider offering fertility-focused corporate benefits to female employees to improve their mental, emotional, and overall health. ## Workshop question In what ways can your business let go of stereotypes within the recruitment process, and how can it better value the practical and professional needs of its prospective and current employees? ## Trend signals for Stability-Based Perk Trend score 3.2 out of 10, from popularity 51%, activity 35%, freshness 8%. - Popularity: 51% - Activity: 35% - Freshness: 8% ## Examples of the Stability-Based Perk trend 7 featured examples from Nov 7, 2017 to Mar 19, 2019. - [Employee Micro-Learning Platforms](https://www.trendhunter.com/trends/microlearning-platform): Sollah Interactive's TAG Secures a Tighter Learning Schedule (Category: Special) Implication: HR technology companies can leverage the trend towards employee micro-learning platforms to create innovative software solutions for more effective HR management. - [Pet-Centric Employee Benefits](https://www.trendhunter.com/trends/nina-hale): Nina Hale's ‘Fur-ternity Leave’ Allows Absences for Pet Parents (Category: Lifestyle) Implication: The pet industry benefits from increased awareness and employee priorities towards pet well-being. - [Childcare Establishing Start-Ups](https://www.trendhunter.com/trends/helpr-startup): The Helpr Start-up Helps Companies Build Effective Childcare (Category: Life-Stages) Implication: Start-ups like Helpr that offer innovative, on-demand childcare services can disrupt the traditional childcare industry and capture market share. - [Fertility-Focused Corporate Benefits](https://www.trendhunter.com/trends/corporate-benefit): Kindbody's Fertility Service is Accessible to Benefit Plans (Category: Special) Implication: The healthcare industry can incorporate Kindbody's affordable fertility services into their offerings and cater to more customers. - [Sleep-Rewarding Employers](https://www.trendhunter.com/trends/crazy-inc): Japan's Crazy Inc. Offers Points to Well-Rested Employees (Category: Business) Implication: Corporate wellness programs can incorporate incentivizing healthy sleep habits to improve worker productivity and wellbeing - [Immediate Pay Apps](https://www.trendhunter.com/trends/instant-financial): Instant Financial Pays Employees Each Time They Work (Category: Business) Implication: Disruptive innovation opportunity: Implementing immediate pay apps to empower employees in the hospitality industry and enhance financial well-being to attract and retain talent. - [Digital Workplace Unplugging Apps](https://www.trendhunter.com/trends/Thrive-Away): Thrive Away Deletes Incoming E-Mails Sent During Vacation (Category: Lifestyle) Implication: Opportunity for developers to create productivity and wellness apps that promote work-life balance and reduce stress. ## Recent trend clusters - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Engineered Layers](https://www.trendhunter.com/protrends/engineered-layers) (Fashion) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)