# Squeezable Butter Nut butter packaging is being reimagined to be convenient and mess-free. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Feb 4, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/squeezable-butter ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Squeezable Butter trend? **Squeezable Butter:** Brands are redesigning nut butter packaging to better suit the needs of the modern consumer. Geared toward families and individuals on-the-go, the new version boast a squeezable format that ensures easy application and a mess-free experience. ## The consumer insight behind the Squeezable Butter trend The lifestyle of contemporary consumers—especially in urban environments—is getting increasingly demanding as individuals are balancing workload, personal hobbies, and time for family and friends. As a result, convenience is a highly desired trait in products and services. In this space, consumers are looking for ways to save on time—whether that be in applications, delivery, or cleanup—which can lead to them feeling less stressed. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 3, 2019 to Feb 5, 2021 - Published: Feb 4, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Squeezable Butter trend ### Convenience-oriented Packaging Packaging redesigns are incorporating more convenient features to save consumers time and reduce stress. ### Portable Meal Options Brands are creating convenient, mess-free meals for individuals on-the-go who are unable to make traditional meals ### Healthy Grab-and-Go Snacking Brands are catering to health-conscious consumers by creating natural and clean protein snacks for portable and easy eating. ## What the Squeezable Butter trend means for industry ### For Packaging Industry New squeezable packaging designs are creating a new niche in the packaging industry ### For Healthy Foods Industry The trend for healthy and convenient eating is driving innovation in the healthy foods industry ### For Convenience Foods Industry Brands within the convenience foods industry are expanding their product lines with easy-to-eat and -carry products. ## Workshop question How can your brand optimize its packaging to be convenient? ## Trend signals for Squeezable Butter Trend score 3.3 out of 10, from popularity 48%, activity 43%, freshness 9%. - Popularity: 48% - Activity: 43% - Freshness: 9% ## Examples of the Squeezable Butter trend 5 featured examples from Sep 3, 2019 to Feb 5, 2021. - [Squeezable Almond Butters](https://www.trendhunter.com/trends/squeezable-almond-butter): Lasto Foods is Expanding Its Convenient Products in the United States (Category: Marketing) Implication: The success of Lasto Foods' squeezable almond butter may provide innovative opportunities and spark trends in the food industry. - [Squeezable Peanut Butter Pouches](https://www.trendhunter.com/trends/peanut-butter-pouch): Jif's Easy-to-Squeeze Packaging Helps to Make Mess-Free Snacks (Category: Lifestyle) Implication: The development of mess-free and easy-to-squeeze pouch packaging for food products shows a trend in packaging innovation opportunities for the food industry. - [Portable Peanut Butter Packs](https://www.trendhunter.com/trends/portable-peanut-butter): Skippy's Peanut Butter Comes in a Squeezable Six-Ounce Pouch (Category: Lifestyle) Implication: Innovative packaging solutions like squeezable pouches for peanut butter contribute to the evolution of food packaging industry. - [Squeezable Natural Peanut Butters](https://www.trendhunter.com/trends/natural-squeeze-creamy-peanut-butter-spread): The Jif Natural Squeeze Creamy Peanut Butter Spread is Handy (Category: Marketing) Implication: The trend towards squeezable food products presents an opportunity for companies in the food packaging industry to develop innovative new packaging solutions that meet the needs o… - [Portable Keto Meals](https://www.trendhunter.com/trends/paleo-and-keto-meal): REP Provisions' Paleo & Keto Meal Combines Pecan Butter and Beef Sticks (Category: Lifestyle) Implication: Opportunity for businesses in the health food industry to cater to the needs of individuals following specific diets like paleo and keto. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)