# Squalane Hygiene Squalane is now being used as a key ingredient in hygiene products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 6, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/squalane-hygiene ## Key Figures - Trend score: 5.0/10 - Evidence articles: 9 ## What is the Squalane Hygiene trend? **Squalane Hygiene:** Squalane is becoming an increasingly popular skincare ingredient that's known for its moisturizing properties, and brands are now releasing hygiene products that highlight squalane as a key ingredient. Products in this space include everything from deodorants to body washes. ## The consumer insight behind the Squalane Hygiene trend As consumers become more knowledgable about skincare, they're increasingly conscious of the ingredients they put on their skin. Everything from natural ingredients to eco-consciousness are now considerations when people are purchasing skincare, and brands now need to highlight ingredients instead of promises in order for consumers to make their own decisions as to which products will work for them. ## At a Glance - Evidence: 9 featured examples - Articles from: Aug 22, 2021 to Oct 26, 2023 - Published: Feb 6, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Squalane Hygiene trend ### Clean Beauty Consumers are increasingly seeking natural, eco-conscious, and ethical beauty products, opening opportunities for skincare brands to use key natural ingredients to differentiate themselves in the market. ### Plant-Based Products Plant-based beauty is all the rage, and brands are using sugarcane-derived squalane instead of harmful animal-derived squalane, creating opportunities for cruelty-free, vegan skincare companies to grow their customer base. ### Multi-Functional Skincare Consumers are embracing multi-functional skincare products that address multiple skincare concerns at once, providing room for innovation for skincare brands that can create products that offer a range of benefits. ## What the Squalane Hygiene trend means for industry ### For Skincare Industry As consumers become more ingredient-conscious, the skincare industry needs to innovate and create products of natural, ethical, and sustainable ingredients. ### For Personal Care Industry The personal care industry benefits from plant-based ingredients, as plant-based beauty is becoming increasingly popular among consumers. ### For Eco-Friendly Industry The trend of using sugarcane-derived squalane instead of animal-derived squalane, provides opportunities for companies that are environmentally friendly and cruelty-free. ## Workshop question How is your brand catering to the educated consumer? ## Trend signals for Squalane Hygiene Trend score 5.0 out of 10, from popularity 71%, activity 61%, freshness 19%. - Popularity: 71% - Activity: 61% - Freshness: 19% ## Examples of the Squalane Hygiene trend 9 featured examples from Aug 22, 2021 to Oct 26, 2023. - [Probiotic Gel Moisturizers](https://www.trendhunter.com/trends/probiotic-gel-moisturizer): Biossance's Squalane + Probiotic Gel Moisturizer is Ultra-Hydrating (Category: Eco) Implication: Biossance's launch of the Squalane + Probiotic Gel Moisturizer showcases the potential for disruptive innovation in the biotech skincare industry by combining science-backed formu… - [Bio-Luxurious Body Creams](https://www.trendhunter.com/trends/cyklar): CYKLAR is a Genderless, Sustainable Body Care Brand by Claudia Sulewski (Category: Fashion) Implication: The beauty and personal care industry can tap into the trend of genderless body care and sustainable packaging to create innovative products that appeal to modern consumers. - [Dual-Action Body Exfoliants](https://www.trendhunter.com/trends/dualaction-body-exfoliant): The 'Reveal' Exfoliant Softens Rough Skin and Locks In Moisture (Category: Fashion) Implication: Skincare industry can explore the development of innovative body exfoliants and moisturizers using natural and skin-friendly ingredients for improved skincare routines. - [Gold-Infused Body Oils](https://www.trendhunter.com/trends/golden-aura-body-oil): Kopari's Golden Aura Body Oil Features Firming, Smoothing Pure 24K Gold (Category: Fashion) Implication: The beauty and skincare industry can leverage the trend of using luxurious ingredients and hydrating skincare ingredients to develop innovative products that offer exceptional ben… - [Nourishing Body Care Products](https://www.trendhunter.com/trends/naturium-is-expanding): Naturium is Expanding into Body Care with Two New Products (Category: Fashion) Implication: Naturium's expansion into body care presents opportunities to disrupt the skincare industry. - [Yuzu Bath Soak-Inspired Body Oils](https://www.trendhunter.com/trends/yuzu-bath-soakinspired-body-oils): Katini Skin Unveils its New Signature Body Oil (Category: Fashion) Implication: The luxury skincare industry can benefit from disruptive innovation opportunities inspired by brands like Katini Skin. - [Foam-Free Jelly Cleansers](https://www.trendhunter.com/trends/cloudberry-exfoliating-jelly-cleanser): GOOPGLOW's Cloudberry Exfoliating Jelly Cleanser Shares Sensorial Care (Category: Fashion) Implication: Opportunity to develop innovative skincare products that prioritize nourishing, gentle formulas with unique application experiences. - [Squalane Soothing Gel Cleansers](https://www.trendhunter.com/trends/soothing-gel-cleanser): Biossance’s Squalane + Amino Aloe Gentle Cleaner Launched Recently (Category: Eco) Implication: The beauty and skincare industry could incorporate sustainable and ethical practices like using plant-based ingredients and avoiding animal harm. - [Squalane-Powered Deodorants](https://www.trendhunter.com/trends/crueltyfree-vegan-deodorant): Biossance’s Cruelty-Free Vegan Deodorant is Soothing and Effective (Category: Fashion) Implication: The clean beauty industry has an opportunity to create innovative deodorant products that prioritize non-toxic ingredients and cater to consumers' growing demand for natural perso… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)