# Spritzless Scent Perfumes in non-traditional formats engage the imagination of consumers. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Sep 7, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spritzless-scent ## Key Figures - Trend score: 4.5/10 - Evidence articles: 5 ## What is the Spritzless Scent trend? **Spritzless Scent:** Perfumes are being repackaged in convenient and intriguing ways to generate more excitement among younger consumers who generally prefer to purchase beauty products they can show off in a selfie. Without needing to be sprayed, scents can be played and experimented with a lot more, offering the wearer more control and creativity over how aromas are placed onto their body. By offering unexpected packaging that engages consumers in new ways, perfume brands are reigniting the imagination of consumers, making the category more accessible and intriguing for newbies. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 25, 2016 to Sep 8, 2017 - Published: Sep 7, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Spritzless Scent trend ### Non-traditional packaging Perfume brands are repackaging their fragrances to generate more excitement among younger consumers, who prefer to purchase beauty products they can show off in a selfie. ### Convenient and on-the-go formats Consumers are gravitating towards portable perfume formats, such as wipes, brush-on applicators, and cushioned perfume gels, for on-the-go use. ### Natural and eco-conscious ingredients Consumers seeking natural fragrance options are turning to perfume oils composed of organic, natural extracts and essential oils. ## What the Spritzless Scent trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can explore innovative, non-traditional packaging and travel-friendly formats to optimize consumer experience. ### For Fragrance and Perfume The fragrance and perfume industry can incorporate eco-conscious and natural ingredients to cater to consumers seeking non-chemical alternatives. ### For Travel and Tourism The travel and tourism industry can offer practical on-the-go perfume options, such as portable wipes and brush-on applicators, to enhance overall customer experience. ## Workshop question How can you spark the imagination of your consumers through small re-positioning efforts? ## Trend signals for Spritzless Scent Trend score 4.5 out of 10, from popularity 74%, activity 52%, freshness 8%. - Popularity: 74% - Activity: 52% - Freshness: 8% ## Examples of the Spritzless Scent trend 5 featured examples from Mar 25, 2016 to Sep 8, 2017. - [Cushioned Perfume Gels](https://www.trendhunter.com/trends/perfume-gel): The Demeter Cushion Perfume is Available in 8 Scent Varieties (Category: Fashion) Implication: Innovations in fragrance formulation and application techniques continue to create opportunities within the fragrance industry for companies that prioritize consumer convenience… - [Portable Perfume Wipes](https://www.trendhunter.com/trends/perfume-wipes): Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette (Category: Fashion) Implication: The personal care industry can capitalize on the convenience trend by developing more innovative and sustainable single-use wipes for various purposes. - [Brush-On Perfumes](https://www.trendhunter.com/trends/brushon-perfume): This Fragrance from Byredo is Available With a Brush-On Applicator (Category: Fashion) Implication: The fragrance industry can benefit from innovative and easy-to-use products like brush-on perfumes that cater to the needs of their customers. - [Soothing Perfume Oils](https://www.trendhunter.com/trends/perfume-oil): H&M Beauty Offers an Eco-Conscious, Portable Fragrance (Category: Marketing) Implication: The personal care industry can develop natural and organic fragrance products that are eco-certified and offer aromatherapy benefits like the H&M Conscious perfume oil. - [Solid Aromatherapy Perfumes](https://www.trendhunter.com/trends/aromatherapy-perfume): Skinfood's 'Foodtherapy' Stick Perfumes Uplift the Mind and Body (Category: Fashion) Implication: Companies in the beauty and cosmetics industry can capitalize on the trend towards natural ingredients and the demand for products that offer therapeutic benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)