# Spritzed Cider Cider's take inspiration from classic wine spritzers as a low-ABV alternative. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Aug 8, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spritzed-cider ## Key Figures - Trend score: 2.7/10 - Evidence articles: 4 ## What is the Spritzed Cider trend? **Spritzed Cider:** Pulling inspiration from wine spritzers, craft cider brands are now releasing cider-spritzer hybrids for their ability to tap into the low/no-alcohol category. This serves as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages. ## The consumer insight behind the Spritzed Cider trend An increasing amount of consumers, especially young adults, are reducing or eliminating their alcohol intake in order to better align with their personal growth and health goals. That said, there's still a strong desire to partake in the social aspect of drinking, creating space for products, experiences, and services that allow consumers to maintain their wellness goals without compromising socially. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 17, 2018 to Jun 5, 2019 - Published: Aug 8, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Spritzed Cider trend ### Low-ABV Cider Spritzers Craft cider brands are releasing cider-spritzer hybrids tapping into the low/no-alcohol category as a reflection of the growing consumer desire for fun, refreshing low-ABV beverages. ### Rosé Cider Cider brands are releasing rosé varieties of cider as a low-ABV alternative to wine and champagne, which appeals to younger consumers looking for sweet taste and high-end profile. ### Zesty Low-ABV Spritzers Brands are reinventing popular Italian aperitifs with their own unique combinations such as sparkling water, cider, and botanical ingredients, offering light and effervescent beverages with half of the alcohol by volume. ## What the Spritzed Cider trend means for industry ### For Craft Cider Industry Craft cider brands can explore cider-spritzer hybrids and rosé varieties of cider as a way to tap into the growing consumer desire for fun, refreshing low-ABV beverages. ### For Wine and Champagne Industry Wine and champagne brands can target younger consumers who are looking for a low-ABV, sweet, and high-end profile products by leveraging rosé varieties of cider. ### For Beverage Industry Beverage brands can explore low-ABV alternatives to popular cocktails as an innovative way to cater to the growing consumer demand for fun, refreshing, and healthier drink options. ## Workshop question What expired trend could be combined with your offering to create something new and exciting? ## Trend signals for Spritzed Cider Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%. - Popularity: 45% - Activity: 28% - Freshness: 8% ## Examples of the Spritzed Cider trend 4 featured examples from Aug 17, 2018 to Jun 5, 2019. - [Refreshing Rosé Spritzers](https://www.trendhunter.com/trends/spritz-rose): Angry Orchard Spritz Rosé Hard Cider is Light, Bubbly & Sweet (Category: Lifestyle) Implication: Disruptive innovation opportunity to introduce cider products made from rare red-flesh apples, providing a fresh twist to the cider market. - [Zesty Low-ABV Spritzers](https://www.trendhunter.com/trends/mezzo-spritz): Mezzo Spritz is a Low-Alcohol Cider and Sparkling Water Drink (Category: Lifestyle) Implication: Opportunity for breweries and distilleries to expand their product offerings with low-alcohol spritzers. - [Crisp Wine-Inspired Ciders](https://www.trendhunter.com/trends/thatchers-ros-cider): The New Thatchers Rosé Cider is Made with Sweet Dessert Apples (Category: Lifestyle) Implication: The alcoholic beverages industry can explore the trend of lower ABV ciders and wine-inspired ciders to capture the attention of a wider consumer base. - [Low-Alcohol Light Ciders](https://www.trendhunter.com/trends/light-cider): Wild Blossom Cider is an Elegant Alternative to Wine and Champagne (Category: Lifestyle) Implication: The beverage industry can capitalize on the rising demand for low-alcohol options and innovative flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)