# Glacial Cosmetic Spring and glacial waters become star ingredients in skincare items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 28, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spring-cosmetic ## Key Figures - Trend score: 2.1/10 - Evidence articles: 5 ## What is the Glacial Cosmetic trend? **Glacial Cosmetic:** The adoption of water sourced from natural springs into skincare items is giving brands a highly marketable way to appeal to clients. The use of spring and glacial water in skincare enhances the perceived effectiveness of the products, and appeals to naturality-minded consumers seeking a balance of function and quality in their purchase decisions. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 7, 2017 to May 26, 2018 - Published: May 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Glacial Cosmetic trend ### Natural Spring Water The use of natural spring water in skincare enhances the perceived effectiveness of the products, appealing to naturality-minded consumers seeking a balance of function and quality in their purchase decisions. ### Glacial Water The adoption of water sourced from natural springs and glaciers is giving beauty brands a highly marketable way to appeal to clients. ### Nordic/Birch Sap Nordic/Birch sap is becoming a popular ingredient in ultra-hydrating skincare products to supercharge your skin with moisture. ## What the Glacial Cosmetic trend means for industry ### For Skincare Industry The skincare industry can benefit from the use of natural and glacial water sourcing to enhance the products' perceived effectiveness. ### For Beauty Industry The beauty industry is incorporating new ingredients such as Nordic/Birch sap to create hydrating products. ### For Personal Care Industry Personal care industries could benefit from incorporating ingredients such as glacial water, natural spring water, and Nordic/Birch sap to enhance their product lines. ## Workshop question How could your brand alter one aspect of its product/service to change its perceived quality? ## Trend signals for Glacial Cosmetic Trend score 2.1 out of 10, from popularity 38%, activity 17%, freshness 8%. - Popularity: 38% - Activity: 17% - Freshness: 8% ## Examples of the Glacial Cosmetic trend 5 featured examples from Oct 7, 2017 to May 26, 2018. - [Clear Skincare Creams](https://www.trendhunter.com/trends/clear-cream): The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent (Category: Fashion) Implication: Disruptive innovation opportunities in the beauty and personal care industry include the use of new ingredients and formulations, as well as innovative packaging designs that appe… - [Nordic Cleansing Tonics](https://www.trendhunter.com/trends/skyn-iceland): Skyn Iceland's Micellar Water is Infused with Birch Sap and Arctic Algae (Category: Fashion) Implication: The skincare industry can capitalize on the micellar water trend by creating innovative cleansing tonics with unique ingredients and eco-friendly packaging. - [Glacier Water Face Masks](https://www.trendhunter.com/trends/water-face-masks): The Eleni & Chris Detox Face Mask Makes Scandinavian Skincare Accessible (Category: Fashion) Implication: Eleni & Chris Detox Face Mask presents opportunities for incorporating Scandinavian skincare practices and ingredients into the beauty industry. - [Ultra-Hydrating Skincare Collections](https://www.trendhunter.com/trends/lahde): Lumene’s LÄHDE Range is Powered by Arctic Spring Water (Category: Fashion) Implication: Beauty companies can explore and create sustainable skincare collections that focus on hydration and incorporate Arctic inspirations. - [Spring Water-Based Skincare](https://www.trendhunter.com/trends/aqua-reotier): L'Occitane's Aqua Réotier Collection Has Calcium-Rich Spring Water (Category: Fashion) Implication: Companies in the skincare industry can incorporate natural spring water with added minerals to their products for an innovative twist. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)