Serums and moisturizers come in sprayable forms
Trend - Once specific to cosmetic items like moisturizers and serums, potent skincare ingredients that actually deliver benefits to the skin are now coming in spray form. Where once skincare sprays were simply used to refresh, they are now used to deliver the moisturizers, collagen-builders and antioxidants.
Insight - Contemporary consumers are expected to juggle many tasks in today's hyper-connected environment and as a result, individuals prioritize convenience over everything else when it comes to daily routines. Since skincare is a vastly important constituent of one's lifestyle because it allows consumers to feel refreshed and taken care of, individuals look for ways to make the process more efficient either through intuitive packaging designs or updated formulas.
Insight - Contemporary consumers are expected to juggle many tasks in today's hyper-connected environment and as a result, individuals prioritize convenience over everything else when it comes to daily routines. Since skincare is a vastly important constituent of one's lifestyle because it allows consumers to feel refreshed and taken care of, individuals look for ways to make the process more efficient either through intuitive packaging designs or updated formulas.
Workshop Question - Consider a new platform through which your brand could offer its product/service.
