# Sprayable Screen Sunscreens come in sprayable forms with fine mists. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 20, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/sprayable-screen ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Sprayable Screen trend? **Sprayable Screen:** Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options. The shift comes as consumers seek more simple, less disruptive solutions to their daily routines. ## The consumer insight behind the Sprayable Screen trend Time crunched consumers looking to take part in preventative self-care routines are seeking out alternative, more convenient formats of products they traditionally consume. Thus, a shift toward sprayable formats offer more accessible, easy to apply solutions for products that can be easily disruptive to their day-to-day routine. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 30, 2017 to Jun 18, 2019 - Published: Aug 20, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Sprayable Screen trend ### Sprayable Sunscreens Sunscreen products adapt into more convenient spray formats to offer more convenient, self-care options. ### Reef-Safe Sun Care Sun care products are now being formulated with reef-safe ingredients to minimize environmental damage and appeal to socially-conscious consumers. ### Multi-Benefit Sun Care Formulas Consumers seek sun care products that offer a variety of benefits, such as protecting against blue light and pollution, while still providing traditional sun protection. ## What the Sprayable Screen trend means for industry ### For Cosmetics Brands can explore the use of sun protection in makeup products, such as setting sprays. ### For Environmental Sustainability Sunscreen brands can improve their environmental footprint by using reef-safe ingredients and sustainable packaging. ### For Athletic & Outdoor Apparel Sun care brands can partner with athletic and outdoor apparel companies to create innovative sun protection products that are designed with outdoor activities in mind. ## Workshop question How could your brand enhance its customers' daily routines? ## Trend signals for Sprayable Screen Trend score 2.6 out of 10, from popularity 40%, activity 31%, freshness 8%. - Popularity: 40% - Activity: 31% - Freshness: 8% ## Examples of the Sprayable Screen trend 4 featured examples from Nov 30, 2017 to Jun 18, 2019. - [Sporty Sun Care Mists](https://www.trendhunter.com/trends/protective-mist): Shiseido's Invisible Protective Mist SPF 50 Encapsulates Sweat (Category: Lifestyle) Implication: The sun care industry can leverage the trend of invisible and multi-functional sun protection to differentiate themselves from competitors. - [Sun Care Face Mists](https://www.trendhunter.com/trends/spf-face-mist): The Body Shop's SPF Face Mist Effortlessly Applies Over Makeup (Category: Fashion) Implication: The beauty and personal care industry can harness the potential of SPF face mists to create innovative products that offer sun protection without disrupting makeup application. - [Reef-Safe Sun Care](https://www.trendhunter.com/trends/beautycounters-countersun): Beautycounter's Countersun Protects Against UVA, UVB and Blue Light (Category: Eco) Implication: The introduction of eco-friendly and safer products can disrupt the traditional sunscreen industry. - [SPF-Supplying Setting Sprays](https://www.trendhunter.com/trends/makeupsetting-mist): This Makeup-Setting Mist Contains Sunscreen and Skin Care Ingredients (Category: Fashion) Implication: The cosmetic industry can capitalize on the trend of makeup-setting sprays with SPF by developing innovative products that offer both sun protection and long-lasting makeup. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)