# Spiritual Courtship Modern dating services place an emphasis on religion. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jul 28, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spiritual-courtship ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Spiritual Courtship trend? **Spiritual Courtship:** Adding to the current obsession with customization among the millennial consumer are modern dating companies focused on religiously oriented romance. Attention to particular details such as faith is especially attractive to today's consumers who are notoriously informed, connected and eager to try tailored products and services. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 21, 2014 to Apr 20, 2015 - Published: Jul 28, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Examples of the Spiritual Courtship trend 4 featured examples from Mar 21, 2014 to Apr 20, 2015. - [Religion-Based Dating Apps](https://www.trendhunter.com/trends/religious-dating-apps): Jcrush Presents This New Religious Dating App for Jewish Minglers (Category: Lifestyle) Implication: The online dating industry could benefit from catering to specific religious communities like Jcrush does. - [Faith-Based Dating Apps](https://www.trendhunter.com/trends/christian-dating-app): Collide is a Tinder-Style Christian Dating App (Category: Tech) Implication: Niche dating apps for different religious communities like Christians provide opportunities for startups to gain a competitive edge and explore untapped demographics. - [Muslim Dating Apps](https://www.trendhunter.com/trends/minder): Salaam Swipe is a Tinder-Like Swipe-Based Dating App For Muslims (Category: Social Good) Implication: The online dating industry has an opportunity to tap into niche markets by creating specific dating apps for communities with unique requirements such as conservative Muslims. - [Camp Loving Romance Ads](https://www.trendhunter.com/trends/dating-service-commercial): This Lighthearted Jewish Dating Service Commercial Pokes Fun at Camp (Category: Lifestyle) Implication: Disruptive innovation opportunity: Ad agencies can explore unconventional and humorous approaches to connect with audiences, creating memorable and shareable ad campaigns. **Workshop question:** How can your brand utilize customization to appeal to various consumer segments at once? ## Themes within the Spiritual Courtship trend ### Religion-Based Dating Apps Increasing demand for tailored dating services allows for innovative development of religion-based dating apps like Jcrush and Salaam Swipe. ### Camp Loving Romance Ads Using humor over tradition attracts today's young and informed target audience like SoulPancake's ad campaign for JDate. ### Faith-Based Dating Apps The similarity to Tinder, preference filters, and customization options in Collide presents a successful option for religious-focused dating apps. ## What the Spiritual Courtship trend means for industry ### For Technology Technology companies have the opportunity to create innovative platforms that cater to the growing trend of customizing of dating services, with a particular focus on religion. ### For Advertising Advertising firms can create humorous and engaging campaigns that appeal to young adults and match their demand for products that reflect customization and individuality. ### For Social Social and dating companies can incorporate new technologies and filter services to create unique and appealing platforms for religiously oriented individuals. ## Trend signals for Spiritual Courtship Trend score 3.7 out of 10, from popularity 70%, activity 34%, freshness 8%. - Popularity: 70% - Activity: 34% - Freshness: 8% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Shortcut Suppers](https://www.trendhunter.com/protrends/premium-ready-meals) (Lifestyle) - [Festive Boosts](https://www.trendhunter.com/protrends/seasonal-energy-flavors) (Lifestyle) - [Tasting Ladders](https://www.trendhunter.com/protrends/bourbon-sampler-packs) (Lifestyle) ## Trending in Lifestyle - [Dessert-Inspired Holiday Coffee Drinks](https://www.trendhunter.com/trends/dessert-inspired-holiday-coffee-drinks) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Korean-Inspired Convenience Menus](https://www.trendhunter.com/trends/korean-inspired-convenience-menus) - [Gaming-Integrated Pizza Promotions](https://www.trendhunter.com/trends/gaming-integrated-pizza-promotions) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)