# Spirited Sundae Ice cream-infused cocktails offer a doubly indulgent experience. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spirited-sundae ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Spirited Sundae trend? **Spirited Sundae:** Ice cream and spirit brands alike are offering hybrid dessert-cocktail experiences that replicate nostalgic flavors. This shift highlights the modern view toward "cheat day culture" and the next level food and beverage experiences that speak to the spirit of nostalgic flavor indulgence. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 6, 2016 to Jun 30, 2017 - Published: Jul 6, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Spirited Sundae trend ### Hybrid Dessert-Cocktail Experiences Brands are offering combinations of ice cream and alcohol, replicating nostalgic flavors and creating an enhanced experience for the consumer. ### Adult-Friendly Versions of Iconic Comfort Food and Drink Companies are developing elevated versions of childhood favorite foods and drinks that cater to a more mature palette, targeting adult consumers. ### Cocktail-Inspired Ice Cream Parlors and Events Ice cream parlors and events inspired by cocktails, targeting an adult market, are emerging to provide a unique and immersive ice cream experience. ## What the Spirited Sundae trend means for industry ### For Food and Beverage The food and beverage industry can utilize hybrid dessert-cocktail experiences to create unique product offerings and create a new category of indulgent food experiences. ### For Hospitality and Events The hospitality industry and event planning companies can use cocktail-inspired ice cream parlors and events to create a unique experience for their guests. ### For Consumer Packaged Goods Consumer packaged goods companies can develop elevated versions of nostalgic foods and drinks that cater to adult consumers, targeting a new market segment. ## Workshop question How can you invoke nostalgia to help customers view your product or service in a new sentimental light? ## Trend signals for Spirited Sundae Trend score 3.2 out of 10, from popularity 47%, activity 43%, freshness 8%. - Popularity: 47% - Activity: 43% - Freshness: 8% ## Examples of the Spirited Sundae trend 6 featured examples from Feb 6, 2016 to Jun 30, 2017. - [Immersive Ice Cream Pop-Ups](https://www.trendhunter.com/trends/bar-hagen-dazs): Häagen-Dazs' Bär Häagen-Dazs Activation Features Craft Cocktails (Category: Lifestyle) Implication: Dessert restaurants can incorporate artisanal tasting menus to elevate the ice cream experience, attracting food enthusiasts and ice cream connoisseurs. - [Cocktail-Inspired Ice Cream Parlors](https://www.trendhunter.com/trends/gin-mare): Gin Mare is Launching a Pop-Up G&T-Themed Ice Cream Event (Category: Lifestyle) Implication: This trend offers a potential disruptive innovation opportunity in the food and beverage industry, as ice cream parlors can attract a new demographic of adult consumers by offerin… - [Adult Beer Float Cocktails](https://www.trendhunter.com/trends/beer-float): The Boozy Ginger Beer Beverage is Nostalgically Topped with Ice Cream (Category: Lifestyle) Implication: Hotels, bars and restaurants can innovate their drink menus with these adult beverage desserts and mature ingredient cocktails - [Rosé-Based Ice Cream Flavors](https://www.trendhunter.com/trends/smitten-ice-cream): The Smitten Ice Cream Brand Offers Several Distinct Seasonal Flavors (Category: Marketing) Implication: Ice cream brands can create disruptive innovation opportunities by experimenting with unique, alcohol-infused and seasonal flavors. - [Boozy Root Beer Floats](https://www.trendhunter.com/trends/boozy-root-beer-float): Brickyard's Root Beer Flip Blends Rich Flavors With a Frothy Texture (Category: Lifestyle) Implication: Opportunity for companies to produce and market specialty beverage mixes for cocktails and non-alcoholic beverages. - [Irish Coffee Ice Creams](https://www.trendhunter.com/trends/irish-coffee-ice-cream): Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of innovative alcoholic ice cream flavors to tap into the growing demand for unique and indulgent desserts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)