# Spirited Banquet Alcohol brands expand into the realm of lifestyle aspiration with intimate dining. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 17, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spirited-banquet ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Spirited Banquet trend? **Spirited Banquet:** Narrative dining events are being designed to help consumers imagine the brand's offering as having a place in their own lives through hands-on product education in an imaginative setting. In addition to highlighting the new role of brand's as cultural gatekeepers and educators, this progression speaks to the consumer interest in "insider" experiences that invite them to feel part of the lifestyle branding of a product. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 9, 2016 to Mar 3, 2018 - Published: May 17, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Spirited Banquet trend ### Narrative Dining Events Brands are hosting narrative dining events to offer hands-on product education in an imaginative setting in order to create insider experiences that invite consumers to feel part of the lifestyle branding of a product. ### Heritage and Culinary Experiences Brands are creating heritage and culinary experiences through collaborations with chefs and local experts, offering unique dining experiences paired with exclusive cocktails or beverages. ### Gin and Alcohol Foraging Experiences Luxury hotels and brands are offering gin and alcohol foraging experiences to provide guests with unique outdoor adventures that also incorporate the creation and enjoyment of exclusive cocktails or drinks. ## What the Spirited Banquet trend means for industry ### For Hospitality Hotels and luxury brands can offer unique culinary and alcohol experiences that incorporate the creation of exclusive cocktails and foods through collaborations with celebrated chefs and local experts. ### For Alcohol Alcohol brands can create immersive dining and drinking experiences that offer hands-on product education and immersive storytelling tailored towards a consumer's lifestyle and interests. ### For Tourism Tourism brands can provide guests with unique outdoor gin and alcohol foraging experiences that incorporate a sense of adventure and exclusivity, offering one-of-a-kind travel experiences amidst the beauty of nature. ## Workshop question What kinds of insider experiences can you offer hopeful customers in order to help them imagine themselves as being one with a product's lifestyle branding? ## Trend signals for Spirited Banquet Trend score 3.6 out of 10, from popularity 46%, activity 53%, freshness 8%. - Popularity: 46% - Activity: 53% - Freshness: 8% ## Examples of the Spirited Banquet trend 6 featured examples from Dec 9, 2016 to Mar 3, 2018. - [Secret Dining Events](https://www.trendhunter.com/trends/secret-dining): Patrón Secret Dining Created a Special Cocktail-Paired Menu in London (Category: Lifestyle) Implication: The hospitality industry can capitalize on the trend of secret dining events by offering unique and exclusive dining experiences to attract customers. - [Heritage Vodka Parisian Picnics](https://www.trendhunter.com/trends/2017-sunset-soiree): The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto (Category: Marketing) Implication: Innovative event planning companies can create immersive experiences that transport attendees to different locations and elevate brand visibility. - [Theatrical Dinner Events](https://www.trendhunter.com/trends/burns-night): 'The Glenfiddich Burns Night Experiment' Challenges Traditions (Category: Marketing) Implication: The hospitality industry, particularly restaurants and hotels, can incorporate theatrical elements into their dining experiences, offering guests a unique and memorable experience. - [Gin Foraging Vacations](https://www.trendhunter.com/trends/gin-botanical-foraging-experience): Palé Hall's Botanical Foraging Experience is a Tour Through Gin Foraging (Category: World) Implication: Hotels and resorts can leverage unique experiences, like gin-inspired botanical foraging and distillery tours, to attract more guests and increase revenue through specialized pack… - [Celebratory Heritage Banquets](https://www.trendhunter.com/trends/spirit-of-prague): Staropramen's Spirit of Prague Event Takes Diners Back to the 90s (Category: Lifestyle) Implication: Craft breweries can capitalize on immersive dining events to create unique beer experiences and engage customers in a memorable way. - [Black Christmas Dinners](https://www.trendhunter.com/trends/black-rum): Kraken Launched a Dark Festive Feast to Pair with Its Iconic Black Rum (Category: Marketing) Implication: Restaurants and event organizers can leverage the trend of black Christmas dinners to attract customers looking for unique dining experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)