# Spirit Reinvention The world of vodka is providing us with viral examples of beverage reinvention. By [Meghan Young](https://www.trendhunter.com/meghan) | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spirit-reinvention-the-world-of-vodka-is-providing-us-with-viral-examples-o ## Key Figures - Trend score: 5.6/10 - Evidence articles: 9 ## What is the Spirit Reinvention trend? **Spirit Reinvention:** As one of the world’s most popular distilled beverages, vodka is a product in which companies must infuse with novelty or superior branding to ensure their product rises above the rest. Innovative packaging, high end additives or unique attributes can help them gain appeal over the masses. These novel vodka beverage ideas represent how an internationally common good can rise above the competition if the right marketing angle or packaging approach is taken. ## At a Glance - Evidence: 9 featured examples - Articles from: Nov 9, 2006 to Sep 18, 2007 - Published: Nov 12, 2007 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Spirit Reinvention trend ### Personalization of Vodka Packaging Customized vodka bottles and specialized packaging can help companies to differentiate their products within a crowded vodka market. ### Incorporation of Non-alcoholic Beverages Incorporating non-alcoholic beverages, such as energy drinks, into alcoholic cocktails is a trend that appeals to younger, trend-focused consumers. ### Charitable Alcohol Marketing Promoting a charitable aspect of a new product or a local area can help build consumer goodwill and drive sales. ## What the Spirit Reinvention trend means for industry ### For Alcoholic Beverages The alco-beverage industry has become highly competitive in recent years and companies need to find ways to stand out from the crowd. ### For Food & Beverage Packaging Specialized packaging can help to differentiate vodka brands and their products and catch the consumer's eye. ### For Luxury Goods Companies are pushing the limits on what is considered luxury in alcohol, finding new ways to add value and appeal to high-end consumers. ## Trend signals for Spirit Reinvention Trend score 5.6 out of 10, from popularity 75%, activity 85%, freshness 8%. - Popularity: 75% - Activity: 85% - Freshness: 8% ## Examples of the Spirit Reinvention trend 9 featured examples from Nov 9, 2006 to Sep 18, 2007. - [Energy Vodka](https://www.trendhunter.com/trends/pink-vodka-ultimate-party-vodka-infused-with-caffeine-guarana): P.I.N.K. Vodka is Infused With Caffeine & Guarana (Category: Naughty) Implication: Innovative opportunities abound in the alcohol industry with various options such as caffeinated, color and flavor infused drinks. - [Luxury Liquor Secrets](https://www.trendhunter.com/trends/gold-flakes-vodka): Gold Flakes Vodka Has the Midas Touch (Category: Unique) Implication: With the rise of rare and uncommon ingredients, manufacturers must reinvent their product development strategies to keep up with changing consumer demands and preferences. - [Diamond Filtered Vodka](https://www.trendhunter.com/trends/540000-a-bottle-jewelled-encrusted-diamond-filtered-vodka): £540,000 A Bottle (Category: Lifestyle) Implication: Innovative ideas such as diamond filtration and customizable bottles can create a distinct brand differentiation in a highly competitive alcohol market to target a high-end, luxur… - [Spring Water + Alcohol = Smirnoff Source Looks Like a Bottle of Water](https://www.trendhunter.com/trends/spring-water-alcohol-smirnoff-source) (Category: Lifestyle) Implication: Alcoholic beverage manufacturers can create light and low-alcohol products using disguised packaging and attractive pricing to target consumers seeking healthier options. - [Sparkling Vodka](https://www.trendhunter.com/trends/sparkling-vodka-the-champagne-of-vodkas): The Champagne of Vodkas (Category: Lifestyle) Implication: Opportunity for the alcohol industry to create mixed ingredient cocktails that appeal to the young urban consumer. - [Booze Yourself Beautiful](https://www.trendhunter.com/trends/drink-your-way-to-health): VeeV Acai Spirit (Category: Unique) Implication: Developing innovative spirits and beverages that cater to health-conscious consumers. - [Limited Edition Flavor](https://www.trendhunter.com/trends/limited-edition-flavor-absolut-new-orleans): Absolut New Orleans (Category: Lifestyle) Implication: Companies can create 'local' alcohol that reflects the vibe of a particular area. - [Energy Enhanced Vodka](https://www.trendhunter.com/trends/energy-enhanced-vodka-the-new-vodka-red-bull): The New Vodka & Red Bull (Category: Lifestyle) Implication: Disruptive innovation opportunity for alcohol manufacturers to create energy-enhanced beverages that cater to consumers seeking alternative drink options. - [Stuffed Olives](https://www.trendhunter.com/trends/luxury-martini-means-you-change-the-olives): Chopin Vodka Adds Flavour Signature Martinis (Category: Lifestyle) Implication: Opportunity for alcoholic beverage companies to innovate by introducing unique garnishes and flavors that elevate the cocktail experience. ## Recent trend clusters - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Category Mashups](https://www.trendhunter.com/protrends/category-mashups) (Business) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)