# Spiked Antiquity Booze-infused vintage sodas combine kitsch with sophistication. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 29, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spiked-antiquity ## Key Figures - Trend score: 2.7/10 - Evidence articles: 7 ## What is the Spiked Antiquity trend? **Spiked Antiquity:** In the face of new and emerging health drinks, soda has become a vintage novelty that, when combined with alcoholic flavors, provides a more lighthearted approach to beverages than what's seen in recent years. Foodie culture has elevated food and beverages to a status symbol. The combination of vintage nostalgia and alcohol lightens the tone in a way that allows consumers to just experience and enjoy the product. ## At a Glance - Evidence: 7 featured examples - Articles from: May 17, 2015 to Apr 6, 2017 - Published: Sep 29, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Curation](https://www.trendhunter.com/megatrend/curation), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Examples of the Spiked Antiquity trend 7 featured examples from May 17, 2015 to Apr 6, 2017. - [Boozy Artisanal Adult Sodas](https://www.trendhunter.com/trends/flavored-soda): The BEST DAMN Brewing Co. Released Two New Flavored Sodas (Category: Lifestyle) Implication: Beverage manufacturers can explore the creation of high-quality flavored sodas utilizing unique ingredients and creative brewing techniques to meet the evolving tastes of consumer… - [Soda Beer Hybrids](https://www.trendhunter.com/trends/soda-beer): This Boozy Beverage from MillerCoors Combines Smooth Ale and Sweet Soda (Category: Lifestyle) Implication: The alcohol industry has an opportunity to explore the creation of more hybrid beverage options that combine the best of both worlds. - [Mojito-Inspired Sodas](https://www.trendhunter.com/trends/mojito-soda): El Fresco's Mojito Soda Beverage Bottles Take Inspiration from Mixology (Category: Lifestyle) Implication: The beverage packaging industry can capitalize on the trend of unique packaging designs for cocktail-inspired drinks, offering innovative and eye-catching solutions that enhance b… - [Cocktail-Inspired Sodas](https://www.trendhunter.com/trends/soft-drinks): The Freshbe Soft Drinks Target Millennials with Cocktail-Flavored Drinks (Category: Life-Stages) Implication: The soft drink industry can benefit from creating innovative and unique products, such as cocktail-inspired sodas, to appeal to a broader customer base. - [Craft Beet Sugar Sodas](https://www.trendhunter.com/trends/craft-sodas): The Dalston's Craft Sodas Contain Only Natural Ingredients (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of craft sodas by developing new, natural ingredient-based sodas that appeal to health-conscious consumers. - [Alcoholic Root Beers](https://www.trendhunter.com/trends/boozy-root-beer): This Boozy Root Beer Puts an Adult Twist on a Classic Soda (Category: Lifestyle) Implication: Craft breweries can capitalize on the trend by creating innovative and distinctive alcoholic root beers. - [Botanical Cocktail Sodas](https://www.trendhunter.com/trends/carbonated-beverage): Q Drinks' Line of Carbonated Beverages is Ideal for Creating Mixed Drinks (Category: Lifestyle) Implication: Incorporating botanical and natural ingredients in carbonated beverages can differentiate a brand and capture a growing market of health-conscious consumers. **Workshop question:** How can your brand elevate consumer experience with its products/services? ## Themes within the Spiked Antiquity trend ### Alcoholic Soda Pop As consumers look for fun and novel ways to consume alcohol, brands are introducing alcoholic sodas that offer unique and exciting tastes that appeal to younger and trend-savvy consumers. ### Craft Sodas With an emphasis on natural ingredients and bold flavors, craft sodas are positioning themselves as healthier and more sophisticated alternatives to traditional sodas. ### Mixology-Inspired Beverages By taking inspiration from classic and modern cocktails, many non-alcoholic drinks are being rebranded as sophisticated and unique alternatives to traditional sodas. ## What the Spiked Antiquity trend means for industry ### For Alcohol Industry Brands in the alcohol industry can take advantage of consumers' desire for new and exciting ways to consume alcohol by introducing novel alcoholic beverages that go beyond traditional offerings. ### For Soft Drink Industry As consumers shift away from traditional sodas, companies in the soft drink industry can capture new customers by introducing natural, craft sodas that offer unique and bold flavors. ### For Packaging Industry With the rise of mixology-inspired beverages and craft sodas, packaging companies can capitalize on the need for unique and novel packaging designs that reflect the sophisticated and fun nature of these drinks. ## Trend signals for Spiked Antiquity Trend score 2.7 out of 10, from popularity 32%, activity 43%, freshness 8%. - Popularity: 32% - Activity: 43% - Freshness: 8% ## Recent trend clusters - [Routine Density](https://www.trendhunter.com/protrends/everyday-protein-formats) (Lifestyle) - [Identity Fuel](https://www.trendhunter.com/protrends/coffee-protein-powder) (Lifestyle) - [Lifestyle Layering](https://www.trendhunter.com/protrends/lifestyle-protein-snacks) (Lifestyle) - [Routine Proof](https://www.trendhunter.com/protrends/tested-wellness-beverages) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)