# Spicy Kit Hot sauce kits allow for artisanal home consumption. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 4, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spicy-kit ## Key Figures - Trend score: 3.2/10 - Evidence articles: 7 ## What is the Spicy Kit trend? **Spicy Kit:** The growth of the hot sauce market in North America has prompted brands to create curated kits that allow for sampling or homemade hot sauce consumption. These kits allow for more sophisticated at-home dining experiences. ## The consumer insight behind the Spicy Kit trend As North America’s diversity grows, so does the expectation for high-quality foods that have global influences. Consumers in the region are increasingly expecting hybrid or new cultural experiences as they seek out products and services that either offer them a taste of “home,” or that allow them to expand their palettes and better understand flavors and ingredients from around the world. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 17, 2017 to Nov 13, 2019 - Published: Jul 4, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Spicy Kit trend ### Global Influences in Food As North America’s diversity grows, so does the expectation for high-quality foods that have global influences. ### DIY Food Culture As Millennial consumers continue to embrace maker culture, DIY crafts, recipes, and beauty products are also on the rise. ### Convenient Kits and Sampler Packs Brands create curated kits that allow for sampling or homemade consumption at home, featuring convenient packaging and unique flavors. ## What the Spicy Kit trend means for industry ### For Food and Beverage Opportunities for brands to introduce unique flavors and global influences into their food and beverage products or in creating at-home kits and sampler packs. ### For Consumer Goods Opportunities for brands to tap into the DIY trend by creating comprehensive kits that appeal to this hands-on demographic. ### For Retail Opportunities for retailers to offer convenient kits and sampler packs to provide unique dining experiences at home. ## Workshop question How could your brand better adapt to changing consumer demographics within its space? ## Trend signals for Spicy Kit Trend score 3.2 out of 10, from popularity 41%, activity 46%, freshness 9%. - Popularity: 41% - Activity: 46% - Freshness: 9% ## Examples of the Spicy Kit trend 7 featured examples from Jun 17, 2017 to Nov 13, 2019. - [Bomb-Inspired Hot Sauce Packs](https://www.trendhunter.com/trends/hot-sauce-sampler): The Good Hurt Fuego Hot Sauce Sampler Packs Six Condiments (Category: Lifestyle) Implication: Create new lines of spicy condiments for food enthusiasts and other consumer interested in a wide selection of spicy flavors. - [Gourmet Hot Sauce Kits](https://www.trendhunter.com/trends/gourmet-hot-sauce-kit): Etsy's Grow and Make Shop Specializes in Products for DIY Food Creation (Category: Lifestyle) Implication: The food and beverage industry is a prime market for companies to create and sell DIY food creation kits, gourmet artisan products, and spice-based products. - [Comprehensive Hot Sauce Sets](https://www.trendhunter.com/trends/world-wide-hot-sauce-gift-set): Walmart's 'World Wide Hot Sauce Gift Set' Has 30 Different Hot Sauces (Category: Lifestyle) Implication: Retailers can take advantage of the growing demand for hot sauces by offering comprehensive hot sauce sets and increasing their hot sauce offerings. - [Homemade Hot Sauce Kits](https://www.trendhunter.com/trends/homemade-hot-sauce): W&P Design's 'Go Beyond Heat' Kit is Ideal for Hands-On Foodies (Category: Lifestyle) Implication: Food and beverage retailers can expand their product offerings by providing hot sauce DIY kits that cater to consumers interested in creating their own spicy condiments. - [Burrito Chain Condiment Kits](https://www.trendhunter.com/trends/things-you-borrow-kit): Chipotle's Things You 'Borrow' Kit Shares a Set of Chipotle's Extras (Category: Lifestyle) Implication: Fast food chains can offer condiment kits to customers as a way to increase sales and improve customer experience. - [Gourmet Hot Sauce Kits](https://www.trendhunter.com/trends/haute-sauce): This Marshall's Haute Sauce Pack Features Four Best-Selling Varieties (Category: Lifestyle) Implication: The organic ingredients and gourmet flavors in hot sauces open up disruptive innovation opportunities in the condiment industry. - [Korean-Style Salad Kits](https://www.trendhunter.com/trends/korean-salad): Trader Joe's Korean Salad Features a Sweet & Spicy Gochujang Vinaigrette (Category: Lifestyle) Implication: Retailers can cater to consumers looking for convenient meal solutions by offering pre-packaged salad kits and other globally-inspired meal components. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)