# Spiced Refreshment Spiced beverages are altered for mass-market appeal. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 12, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spiced-refreshment ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Spiced Refreshment trend? **Spiced Refreshment:** Spiced beverages have either been traditionally used across various continents, or recently picked up as a "highbrow" food fad in North America, and the next evolution in this category is that they are being repositioned in North America to better appeal to the average consumer. The shift towards creating broader appeal for these beverages reveals potential in the neglected demographics of luxury retailers, providing opportunity for brands that specialize in mass-market products to experiment, while preventing consumer isolation. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 28, 2016 to Oct 12, 2017 - Published: Oct 12, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Spiced Refreshment trend ### Spiced Beverage Repositioning Spiced beverages are being repositioned in North America to appeal to average consumers, revealing potential for mass-market brands. ### Novelty and Nostalgia Beverages Limited edition beverage flavor options tend to push boundaries and appeal to younger audiences. ### Savory Flavors in Unconventional Drinks Combination of flavors like buffalo sauce, cocoa with cayenne and ancho chiles and Tajin spice in beverages suggests a daring direction and encourages experimentation. ## What the Spiced Refreshment trend means for industry ### For Beverage Industry Companies in the beverage industry should reposition traditional spiced beverages and offer unconventional sweet and savory combinations to appeal to mass-market and younger consumers in limited edition flavors. ### For Fast Food and Quick Service Restaurants Fast food chains and QSRs should introduce innovative and unconventional drink flavors to excite and entice adventurous customers while maintaining their home-style menu offerings. ### For Theme Parks and Tourism Theme parks and tourist attractions can offer and promote unique seasonal novelty drinks as a part of their menu offerings to attract trendy and daring customers. ## Workshop question How can your brand better appeal to neglected demographics, or how can it transform once-inaccessible products/services in its industry for mass appeal? ## Trend signals for Spiced Refreshment Trend score 2.9 out of 10, from popularity 46%, activity 32%, freshness 8%. - Popularity: 46% - Activity: 32% - Freshness: 8% ## Examples of the Spiced Refreshment trend 5 featured examples from Mar 28, 2016 to Oct 12, 2017. - [Buffalo Sauce Lattes](https://www.trendhunter.com/trends/buffalo-latte): Tim Hortons' 'Buffalo Latte' is Topped With a Savory Sauce Garnish (Category: Lifestyle) Implication: The introduction of unique and daring menu items like the Buffalo Latte presents an opportunity for QSR brands to differentiate themselves and attract younger audiences. - [Cinnamon-Flavored Colas](https://www.trendhunter.com/trends/pepsi-fire): The New Pepsi Fire Has an Intense Cinnamon Flavor (Category: Lifestyle) Implication: The beverage industry can tap into the growing demand for unique and unconventional flavors by launching cinnamon-flavored beverages. - [Cayenne-Spiced Coffees](https://www.trendhunter.com/trends/chile-mocha): Starbucks' New Chile Mocha is a Spicy Seasonal Sipper (Category: Lifestyle) Implication: Opportunity for the beverage industry to create unique and flavorful drink options. - [Spicy Watermelon Lemonades](https://www.trendhunter.com/trends/spicy-watermelon-lemonade): Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up (Category: Lifestyle) Implication: Theme parks can leverage themed refreshments to enhance the overall customer experience and increase food and beverage sales. - [Spiced Coffee Drinks](https://www.trendhunter.com/trends/doubleshot-energy): The Starbucks Doubleshot Energy Coffee Drinks Now Come in Two Spiced Flavors (Category: Lifestyle) Implication: Coffee retailers can explore the spiced coffee trend by offering intricate, caffeinated beverages that cater to a more adventurous palate. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)