# Spiced Beer Food and beverage brands blend beers and spices to offer unique culinary experiences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 24, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spiced-beer ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the Spiced Beer trend? **Spiced Beer:** Beers that are enhanced with various culinary spices, or spices that are created with or mimic the taste of beer are on the rise as people who consume the beverage look to experiment with unique flavors. ## The consumer insight behind the Spiced Beer trend "Foodie" culture among consumers has resulted in people seeking out distinct culinary experiences. This no longer only applies when they're eating out--consumers are more likely to experiment with unique flavors and food experiences at home as well. This shift has resulted in brands offering affordable and unlikely flavor pairings in items that people would consumer on a regular basis. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 15, 2019 to Nov 23, 2020 - Published: Jun 24, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Spiced Beer trend ### Spice Enhanced Beers Brands are infusing culinary spices into beer to offer unique and experimental flavors. ### Beer-Inspired Seasonings Seasoning brands are creating spice blends that mimic the flavor profile of popular beers for meat and beer lovers. ### Beer-Infused Spice Blends Spice brands are creating six-packs of beer-infused spice blends with unique flavors that enhances the taste of meat, seafood, vegetables, and roasted nuts. ## What the Spiced Beer trend means for industry ### For Craft Beer Industry Beer and spice companies can collaborate to offer unique and experimental flavors that cater to foodies and beer lovers. ### For Seasoning Industry Seasoning brands can create beer-inspired spice blends that mimic the flavor profile of popular beers. ### For Food and Beverage Industry Food and beverage brands can collaborate to offer unique flavor pairings that cater to consumers seeking out distinct culinary experiences. ## Workshop question How is your brand offering unique culinary experiences for its customers? ## Trend signals for Spiced Beer Trend score 3.2 out of 10, from popularity 50%, activity 36%, freshness 9%. - Popularity: 50% - Activity: 36% - Freshness: 9% ## Examples of the Spiced Beer trend 5 featured examples from Jan 15, 2019 to Nov 23, 2020. - [Beer-Infused Spice Blends](https://www.trendhunter.com/trends/beer-infused-spice): Spiceology Created a Six-Pack of Flavorful BBQ Seasonings (Category: Lifestyle) Implication: Creating beer-infused spice blends and exploring other ways to incorporate beer as a flavor opens up new opportunities for innovation and differentiation. - [Wheat Beer BBQ Sauces](https://www.trendhunter.com/trends/blue-moon-bbbq-sauce): Buffalo Wild Wings' Blue Moon BBBQ Sauce is Made with Blue Moon Craft Beer (Category: Lifestyle) Implication: Restaurants can capitalize on the craft beer BBQ sauce trend by creating signature sauce offerings that align with their cuisine and appeal to beer-loving diners. - [Spiced Fruit Beer Cocktails](https://www.trendhunter.com/trends/modelo-chelada): The Modelo Chelada Mango y Chile is a Refreshing Take on a Classic (Category: Marketing) Implication: Craft breweries can capitalize on the trend of fruit-infused and spicy beer cocktails, creating innovative and unique flavor combinations that attract adventurous beer enthusiasts. - [Stout Beer-Inspired Seasonings](https://www.trendhunter.com/trends/peppercorn-rub): The Wildly Delicious Stout Beer & Peppercorn Rub Mimics Guinness (Category: Lifestyle) Implication: The food and beverage industry can adopt the trend of creating innovative seasonings and expand their product offerings to cater to diverse consumer preferences. - [Maple-Flavored Spiced Beers](https://www.trendhunter.com/trends/old-ale): The Maple Spiced Pecan Old Ale Has the Notes of a Canadian Butter Tart (Category: Lifestyle) Implication: Craft breweries can leverage the popularity of maple-flavored spiced beers to attract customers and stand out in a competitive market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)