# Spiced Alcohol Alcoholic beverages are being made with spicy peppers for younger consumers. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Nov 12, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spiced-alcohol1 ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Spiced Alcohol trend? **Spiced Alcohol:** Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. These drinks are infused with real peppers, adding heat and flavor to the drinks. Spicy flavors make these drinks more appealing to younger experiential drinkers. ## The consumer insight behind the Spiced Alcohol trend Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time. These ideas range from recipes to lifehacks, with many becoming long-standing trends. The younger demographics that frequent these platforms look to and participate in these trends for inspiration, leading to many trends becoming widespread enough to transform into products or full-scale companies. ## At a Glance - Evidence: 4 featured examples - Articles from: May 10 to Oct 26, 2023 - Published: Nov 12, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Spiced Alcohol trend ### Spiced Alcoholic Drinks Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. ### Short-Form Video Platforms Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time. ### Youthful Experiential Drinking Spicy flavors make these drinks more appealing to younger experiential drinkers. ## What the Spiced Alcohol trend means for industry ### For Alcohol and Beverage Inspired by social media, brands are releasing spiced alcoholic drinks to add new flavors to traditional alcoholic beverages. ### For Social Media and Marketing Short-form video social media platforms have become prevalent platforms for dramatically expanding the popularity of individuals' ideas in short periods of time. ### For Youth and Lifestyle Spicy flavors make these drinks more appealing to younger experiential drinkers. ## Workshop question How could your brand draw inspiration from social media services to inspire products for younger audiences? ## Trend signals for Spiced Alcohol Trend score 4.8 out of 10, from popularity 65%, activity 62%, freshness 19%. - Popularity: 65% - Activity: 62% - Freshness: 19% ## Examples of the Spiced Alcohol trend 4 featured examples from May 10 to Oct 26, 2023. - [Premium High-ABV Cocktails](https://www.trendhunter.com/trends/dio): DIO Canned Cocktails are Low in Sugar & Calories with 15% ABV (Category: Lifestyle) Implication: Opportunity for brands to disrupt the RTD cocktail market with premium, low sugar, and high-ABV offerings. - [First-to-Market Hot Rosés](https://www.trendhunter.com/trends/hot-ros): HEARTBEAT Introduces a Spicy Twist to the Wine Industry with Hot Rosé (Category: Lifestyle) Implication: The introduction of HEARTBEAT's first-to-market Hot Rosé creates disruptive innovation opportunities in the wine industry, particularly in the realm of innovative wine blends. - [Spicy Mango Tequilas](https://www.trendhunter.com/trends/mango-shotta): Mango Shotta Combines Tequila, Mango and a Kick from Jalapeño (Category: Lifestyle) Implication: An opportunity for the spirits industry to create new products that incorporate unique flavors and spice combinations to attract consumers. - [Spicy Low-Alcohol Wines](https://www.trendhunter.com/trends/the-spicy-series): The Spicy Series by Stella Rosa Wines Fuses Sweet Heat & Low-ABV Options (Category: Lifestyle) Implication: The success of Stella Rosa Wines' Spicy Series demonstrates the potential for innovation within the wine industry by offering unique flavor combinations and low-alcohol options. ## Recent trend clusters - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) - [Routine Compression](https://www.trendhunter.com/protrends/routine-compression) (Lifestyle) ## Trending in Lifestyle - [Multisensory Sauna Experiences](https://www.trendhunter.com/trends/badstu-ritual) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Real-Time Sunny Drink Maps](https://www.trendhunter.com/trends/cointreau-spicy-margarita-map) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)