# SPF Goods Brands highlight the SPF content of clothing and other outdoor items. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 27, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spf-goods ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the SPF Goods trend? **SPF Goods:** As SPF protection becomes more important to the average consumer, brands that offer products like clothing and outdoor gear are increasingly highlighting the sun protection that their products provide. ## The consumer insight behind the SPF Goods trend Consumers have been focusing more on preventative health, and one change that's been particularly significant in recent years is avoiding the sun, or protecting oneself from it. Sun protection is now a priority for consumers as they understand its impact on both their health and physical appearance, and they're turning to brands that will help them stay protected. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 14, 2020 to May 27, 2021 - Published: May 27, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the SPF Goods trend ### SPF Protection Trend As consumers focus more on preventative health, sun protection is becoming a priority for average consumers. ### Customizable Activewear Brands like Machines For Freedom are offering consumers affordable and versatile activewear that satisfies individual preferences. ### Bugs & UV Rays Protections Trend Backyard and camping enthusiasts are looking for solutions that protect from bugs and UV rays, as seen in the popularity of products like the Alvantor Screen House. ## What the SPF Goods trend means for industry ### For Outdoor Sports & Recreation Innovative SPF activewear and oversized tents offer opportunities for brands targeting outdoor sports and recreation enthusiasts. ### For Fashion & Apparel Customizable activewear and fashionable SPF bathing suits offer opportunities for brands targeting fashion and apparel markets. ### For Home & Garden Bug and UV protection trends provide opportunities for brands targeting the home and garden markets with products like the Alvantor Screen House. ## Workshop question How is your brand prioritizing customers' preventative health rituals? ## Trend signals for SPF Goods Trend score 5.0 out of 10, from popularity 66%, activity 75%, freshness 10%. - Popularity: 66% - Activity: 75% - Freshness: 10% ## Examples of the SPF Goods trend 4 featured examples from Jul 14, 2020 to May 27, 2021. - [Enclosed Oversized Backyard Tents](https://www.trendhunter.com/trends/alvantor-screen-house): The Alvantor Screen House Comes in Four Size Options (Category: Art & Design) Implication: The Alvantor Screen House paves the way for companies within the outdoor recreation industry to offer innovative outdoor structures like oversized backyard tents that provide prot… - [Versatile Stylish Cycling Kits](https://www.trendhunter.com/trends/stylish-cycling-kits): Machines for Freedom Feature Women's Cycling Kits for All Occasions (Category: Business) Implication: The sportswear industry can capitalize on the trend towards customizable and versatile activewear for cycling enthusiasts. - [Coastline-Inspired Playful Bathing Suits](https://www.trendhunter.com/trends/the-amalfi-collection): The Amalfi Collection Boasts Flowing Bikinis & One Pieces (Category: Fashion) Implication: Design stylish and functional swimwear for conscious consumers looking for high-quality products that reflect their personality and values. - [Female-Owned SPF Activewear Brands](https://www.trendhunter.com/trends/loeuf-poches-cloud-9): L'Oeuf Poché's Cloud 9 Activewear Boasts Built-In SPF (Category: Fashion) Implication: Fashion designers can explore opportunities for fusing technology with apparel, including SPF protection, to improve product innovation and eventually enhance brand recognition an… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)