# SPF Dropper Face sunscreens come in dropper bottles with serum or makeup-like formulas. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 3, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spf-dropper ## Key Figures - Trend score: 3.2/10 - Evidence articles: 5 ## What is the SPF Dropper trend? **SPF Dropper:** As sunscreen formulas become more sophisticated and more brands enter this space, some brands are trying to stand out by offering their products in the same dropper packaging that can often be found holding luxury oils and serums. ## The consumer insight behind the SPF Dropper trend Prevention has become a greater focus for consumers who prioritize wellness and self-care, with much of consumers' beauty and fitness routines being about mitigating various health issues down the line. As this space becomes more competitive, consumers are drawn to brands that are able to stand out with branding and/or distinct formulas. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 4, 2020 to May 17, 2022 - Published: Sep 3, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the SPF Dropper trend ### Multi-tasking skincare As consumers prioritize wellness and self-care, they're drawn to brands that offer sophisticated skincare solutions that do more than one thing - like protect and hydrate at the same time. ### Dropper packaging As a way to stand out in a crowded space, some skincare brands are introducing sunscreen formulas in dropper packaging that's usually reserved for luxury oils and serums. ### Acne-safe products As more consumers seek effective yet gentle acne-fighting skincare products, some brands are creating acne-safe sunscreens that can also serve as primers. ## What the SPF Dropper trend means for industry ### For Beauty The beauty industry can draw inspiration from skincare brands that position their products at the intersection of beauty, wellness and self-care. ### For Skincare Skincare companies can incorporate dropper packaging as a way to differentiate their brand and add sophistication to their sunscreen offerings. ### For Health and wellness As consumers prioritize the prevention of health issues, businesses in the health and wellness industry can highlight the importance of using multi-tasking skincare products that protect and nourish the skin at the same time. ## Workshop question How is your brand standing out in more competitive markets? ## Trend signals for SPF Dropper Trend score 3.2 out of 10, from popularity 45%, activity 39%, freshness 12%. - Popularity: 45% - Activity: 39% - Freshness: 12% ## Examples of the SPF Dropper trend 5 featured examples from Sep 4, 2020 to May 17, 2022. - [3-in-1 Repairing Serums](https://www.trendhunter.com/trends/boost-vital-c-e-serum): Radford Beauty's 'BOOST – Vital C E Serum' Fights Free Radicals (Category: Fashion) Implication: Skincare companies have an opportunity to develop science-backed, all-in-one anti-aging products containing effective ingredients. - [Milky SPF Serums](https://www.trendhunter.com/trends/the-one-thats-a-serum): The One That's a Serum by Hello Sunday Moisturizes & Protects (Category: Fashion) Implication: Companies within the skincare industry can explore the use of multifunctional ingredients and develop hybrid skincare and sun protection products. - [Illuminating Bronzing Serums](https://www.trendhunter.com/trends/bronzing-serum): Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow (Category: Fashion) Implication: The skincare industry could explore more hybrid products that offer both skin care and self-tanning benefits, which could potentially open up new markets for them. - [Acne-Safe Sunscreen Serums](https://www.trendhunter.com/trends/megashade-sunscreen-serum): ZitSticka's MEGASHADE Sunscreen Serum SPF 50 is Breakout-Proof (Category: Fashion) Implication: The skincare industry has an opportunity for disruption by introducing more innovative hybrid products, such as acne-safe sunscreen serums with additional skin-caring benefits. - [Milky Sun Care Serums](https://www.trendhunter.com/trends/sun-silk-drops): Coola's Sun Silk Drops Offer SPF 30, IR, Blue Light & Pollution Protection (Category: Fashion) Implication: The skincare industry can leverage the trend of multifunctional sunscreens to create innovative products that offer comprehensive protection for the skin. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)