# SPF Curation Makeup items incorporate the benefits of SPF. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spf-curation ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the SPF Curation trend? **SPF Curation:** Brands in the makeup and skincare industries are expanding their SPF-containing collections outside of creams and foundations alone, and are now also prioritizing targeted makeup products like eyeshadows and lipsticks. These items come as consumers increasingly expect products that gaurantee both the immediate and long-term enhancement of their skin. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 22, 2017 to Mar 18, 2019 - Published: Mar 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the SPF Curation trend ### Targeted SPF Makeup Products Makeup and skincare brands are expanding their sunscreen-containing collections beyond creams and foundations to targeted makeup products, offering a unique approach to sun protection ### SPF-infused Color-Correcting Products Beauty brands are releasing color-correcting primers that not only even out skin tones but are also formulated with SPF, providing sun protection and a flawless look simultaneously ### Innovative SPF Makeup Products Sun care brands are innovating with SPF-infused makeup products such as eyeshadows, lipsticks and highlighters, meeting the growing demand for products that offer both immediate beautification and long-term protection ## What the SPF Curation trend means for industry ### For Beauty and Skincare Industry Beauty and skincare industry professionals can explore innovative ways to expand their SPF collection and create targeted sunscreen products for widely exposed yet seldom protected areas like lips, eyes and hands ### For Cosmetics Industry Cosmetics professionals can take note from makeup and skincare brands, and create lightweight, SPF-infused products like eyeshadows, highlighters and lipsticks, creating a whole new category of makeup with added sun protection ### For Sun Care Industry Sun care industry professionals can diversify their offerings from traditional sunscreens and explore expanding into the makeup and cosmetics space with SPF-infused makeup products, tapping the growing demand for products that offer both sun protection and beautification ## Workshop question How could your brand combine product benefits? ## Trend signals for SPF Curation Trend score 2.5 out of 10, from popularity 39%, activity 28%, freshness 8%. - Popularity: 39% - Activity: 28% - Freshness: 8% ## Examples of the SPF Curation trend 4 featured examples from Sep 22, 2017 to Mar 18, 2019. - [Protective SPF Eyeshadows](https://www.trendhunter.com/trends/shimershade): Supergoop's Shimmershade is the First-Ever Eyeshadow with SPF Protection (Category: Fashion) Implication: The introduction of SPF eyeshadows like Supergoop's Shimmershade opens up disruptive opportunities for the sun care products industry to expand into new product categories. - [Sun Protection Highlighters](https://www.trendhunter.com/trends/spf-highlighter): Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen (Category: Fashion) Implication: Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits. - [SPF-Infused Lipsticks](https://www.trendhunter.com/trends/sonia-kashuk): The Sonia Kashuk Satin Luxe Lip Color Protects From UV Rays (Category: Fashion) Implication: The cosmetics industry can explore the use of SPF-infused products to meet consumer demand for sun protection in their makeup. - [SPF Color-Correcting Products](https://www.trendhunter.com/trends/cream-color-correcting): The YSL Color Correcting Primer Blends into Users' Skin Tones (Category: Fashion) Implication: The luxury makeup industry can capitalize on the growing demand for color-correcting primers with SPF, offering high-end formulations and innovative packaging. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)