# SPF Cosmetic Eye, cheek and lip products are now infused with protective ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 16, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/spf-cosmetic ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the SPF Cosmetic trend? **SPF Cosmetic:** SPF is commonly used to enhance the benefits of foundations and setting powders, and cosmetic brands are now branching out and adding sun protection to makeup products for the eyes, cheeks, and lips. Products in this space include everything from protective blushes to lip oils. ## The consumer insight behind the SPF Cosmetic trend Consumers are prioritizing skincare more than ever, which is changing expectations for makeup products too. Now, hybrid formulations that offer both short and long-term improvements are increasingly popular among wellness-minded consumers. ## At a Glance - Evidence: 6 featured examples - Articles from: May 19, 2020 to Apr 14, 2022 - Published: Apr 16, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the SPF Cosmetic trend ### Skincare-Makeup Hybrid Formulations Consumers are prioritizing skincare more than ever, a trend which has led to the popularity of hybrid formulations that offer short and long-term improvements. ### SPF-Infused Makeup A growing trend is the addition of sun protection to makeup products, including eye, cheek, and lip products, which responds to consumers' desire for multi-functional and convenient products. ### Reef-Safe and Mineral-Based Sunscreens Another trend in the sun protection industry is the preference for mineral-based and ocean-friendly sunscreens, which serves the growing consciousness about personal and environmental health. ## What the SPF Cosmetic trend means for industry ### For Beauty and Personal Care The beauty and personal care industry can leverage on skincare-makeup hybrid formulations by creating more products with combined benefits and features. ### For Outdoor and Travel related industries can benefit from the inclusion of SPF-infused makeup in their products, providing consumers with sun protection solutions for on-the-go activities. ### For Sustainability and Environment The sustainability and environment industry can support the trend of reef-safe and mineral-based sunscreens by promoting eco-friendlier and safer ingredients and packaging options. ## Workshop question How could your brand elevate its product/service with hybrid products, services or experiences? ## Trend signals for SPF Cosmetic Trend score 3.0 out of 10, from popularity 44%, activity 34%, freshness 11%. - Popularity: 44% - Activity: 34% - Freshness: 11% ## Examples of the SPF Cosmetic trend 6 featured examples from May 19, 2020 to Apr 14, 2022. - [Powder SPF Makeup Hybrids](https://www.trendhunter.com/trends/powder-spf): Tina Alster M.D. Spotlights a 100% Mineral-Based Foundation & Sunscreen (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the trend of multi-functional powder foundation products that offer SPF protection. - [Expanded SPF Lip Oils](https://www.trendhunter.com/trends/protective-spf32-lip-oil): Brush On Block's Protective SPF32 Lip Oil Now Comes in Two New Shades (Category: Fashion) Implication: Expanding the selection of SPF lip oils creates opportunities for disruptive innovation in the beauty and skincare industry. - [SPF-Infused Skin Tints](https://www.trendhunter.com/trends/colorescience-1): colorescience's Sunforgettable® Total Protection™ Color Balm is Versatile (Category: Fashion) Implication: Businesses in the cosmetics industry can look to capitalize on the demand for SPF-infused makeup and hybrid cosmetic products that cater to multi-use scenarios. - [Illuminating Bronzing Serums](https://www.trendhunter.com/trends/bronzing-serum): Tan-Luxe's Super Gloss SPF 30 Protects, Hydrates & Creates a Glow (Category: Fashion) Implication: The skincare industry could explore more hybrid products that offer both skin care and self-tanning benefits, which could potentially open up new markets for them. - [Decadent SPF Lip Balms](https://www.trendhunter.com/trends/spf-lip-balms): Vacation's Lip Trips: Desserts Come in Five Nostalgic Varieties (Category: Fashion) Implication: Beauty and personal care companies can incorporate Vacation's decadent SPF lip balm flavors and vegan-friendly ingredients into their own lines to appeal to consumers looking for… - [Lip Oil Sunscreens](https://www.trendhunter.com/trends/lip-oil-sunscreen): Coola is a Life-Saver with This Lip Oil Sunscreen SPF 30 (Category: Fashion) Implication: The beauty industry should explore the making of more organic, eco-friendly, multifunctional cosmetics. ## Recent trend clusters - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) - [Scent Rituals](https://www.trendhunter.com/protrends/scent-rituals) (Fashion) ## Trending in Fashion - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Futuristic Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-983) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Fashion](https://www.trendhunter.com/fashion)