# Speedy Style Hair enhancement brands offer hair dry-speeding formulas instead of tools. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 19, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/speed-drying ## Key Figures - Trend score: 3.3/10 - Evidence articles: 4 ## What is the Speedy Style trend? **Speedy Style:** Hair products are coming with innovative formulas in liquid or cream forms that actually speed up the natural or heat-initiated drying time of wet hair. More than simply offering consumers more healthy ways to style their tresses, this shift caters to the growing consumer segment in the beauty world that concerns itself more with self-care than with perfecting a polished, time-consuming day-to-day aesthetic. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 28, 2017 to Jun 16, 2018 - Published: Jun 19, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Speedy Style trend ### Heat Protection Companies are creating hair products with heat protection to prevent damage and expedite the drying process. ### Anti-Frizz Solutions Haircare collections are being developed with caviar extract to provide smoothing and shine and caviar-infused oils to reduce hair frizz. ### Drying Accelerants New sprays and mists are being developed to reduce drying time to fit consumers' busy and self-care-centered lifestyles. ## What the Speedy Style trend means for industry ### For Beauty Industry The beauty industry is witnessing disruptive innovation opportunities in the development of hair products that protect hair, smooth hair and shine and reduce styling time. ### For Self-Care Industry The self-care industry is incorporating hair products that accelerate drying time and provide other benefits that fit consumers' hectic and quality-oriented lifestyles. ### For Hair Styling Industry In the hair styling industry, new formulas are being introduced to provide hairstylists with products that protect their clients' from heat damage, reduce blow drying time and provide a smooth and shiny finish. ## Workshop question How can your brand better reach emerging consumer habits or needs? ## Trend signals for Speedy Style Trend score 3.3 out of 10, from popularity 63%, activity 30%, freshness 8%. - Popularity: 63% - Activity: 30% - Freshness: 8% ## Examples of the Speedy Style trend 4 featured examples from Dec 28, 2017 to Jun 16, 2018. - [Damp Hair-Drying Mists](https://www.trendhunter.com/trends/designme-hair): Design.ME Hair's PowerDry.ME Helps to Reduce Drying Times by Half (Category: Fashion) Implication: PowerDry.ME offers a unique value proposition among air drying and blow drying products, and has potential to disrupt the hair care industry with its multi-functional, microemulsi… - [Hair Dry-Speeding Sprays](https://www.trendhunter.com/trends/no-more-blow): The No More Blow Spray Cuts Down on Drying Time (Category: Fashion) Implication: The hair care industry has an opportunity to develop and market products that reduce hair drying time and enhance hair health, such as the No More Blow spray. - [Smoothing Caviar Haircare](https://www.trendhunter.com/trends/anti-aging-haircare): Alterna's Anti-Aging Haircare Collection is Powered by Caviar Extract (Category: Fashion) Implication: Opportunities to disrupt the personal care industry by adding unique, new ingredients to haircare products, such as caviar extract. - [Heat Damage-Prevention Concentrates](https://www.trendhunter.com/trends/living-proof): Living Proof's Blowout Concentrate Can Withstand High Heat (Category: Fashion) Implication: The haircare industry has a growing opportunity to develop and promote heat damage-prevention products for all hair types and styles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)